25+ Hours Online Certification Program in Digital Marketing jointly by the George Telegraph Training Institute and Seven Boats Academy. 25 Hours online classes and 25 hours internship program.

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

12 hours, 17 minutes

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

This 50 hours online digital marketing certification course by George Telegraph and Seven Boats consists of 25 hours online instructor-led classes (25 classes X 1 hour each) and 25 hours practical internship along with placement support.

The modules and sub-modules are given below.

Course Details

Module 1: Digital Marketing Fundamentals & Essentials

Class 1: 

Marketing Goals / Objectives 

Target Audience 

Digital Marketing Platforms / Channels

Class 2:

Content Strategy 

Marketing Techniques (Inbound & Outbound) 



Class 3:

Website / Web Structure Audit, Content Audit

Class 4:

LandingPage Audit 

Finding Competitor 

POP & POD Research & Analysis, 

Lead Funnel, 


Module 2: Search Engine Optimization

Class 5: 

Search Engine Fundamentals - How it Works 

Ranking Parameters (Webstructure, Content, Popularity) 

Advanced SEO Factors

Class 6:

What is SEO, 

Types of SEO Keyword Concept, 

LSI Keywords, 

Keyword Research

Class 7:

Onpage SEO concept, 

SEO benefits, 

SERP results and title tag, 

Onpage SEO ranking factors

Class 8:

Landing page design & Content Optimization (WordPress example)

Class 9:

Offpage SEO - Best Practices

Class 10:

Link Building from Forums 

Link Building from Microblog 

Link Building from Social Media

Module 3: Social Media Marketing

Class 11:

Social Media Marketing (Organic) - Fundamentals Facebook Page Optimization - Top Prorities

Class 12:

Social Media Content Strategy / Content Calendar Facebook Insights

Class 13:

Facebook Ads Concept, Ad Structure Facebook Awareness Ad & Consideration Ad

Class 14:

Facebook Ads Audience Targeting - Basics Facebook Business Manager Insights - Advanced Audience Targeting Techniques

Class 15:

Marketing from Facebook Profile - Advanced Features 

Promotion from LinkedIn Articles 

Social Media Mareketing from Other Social Platforms

Module 4: Google Ads

Class 16: 

Google Ads - Ads Dashboard, Concept , Overview & Reports of Ads

Class 17:

Creating Ads Targeting Audience Bidding Strategy Optimizing Ads

Class 18:

Google Search Ad

Class 19:

Google Display Ads

Class 20:

Google Video Ads

Module 5: Web Analytics

Class 21:

Google Analytics Overview & Concept How to setup

Class 22:

Understand the metrics Role assignment Report

Class 23:

Website Health Check with Google Search Central / WMT

Module 6: Email Marketing

Class 24:

Email Marketing

Module 7: Online Certification Guidance

Class 25: 

Certification guidance - Inbound Marketing by Hubspot

Certification guidance - Google Skillshop 

Certification guidance - Facebook

Module 8: Live Internship


Download Brochure

Download PDF brochure of online digital marketing course by Seven Boats & George Telegaph Institute

Course Curriculum

    • Induction Class GTTI – Seven Boats 01:35:00
    • GTTI-7boats Class-1 : Marketing Goals, TG and Channels 01:04:00
    • GTTI-7boats Class-2 Content Strategy, Marketing Techniques, Analysis 01:16:00
    • GTTI-7boats Class 3: Website and Content Audit 01:21:00
    • GTTI-7boats Class-4: Landing Page, Competitor Analysis, Conversion Optimization 01:03:00
    • GTTI-7boats Class 5: SEO Fundamentals 01:30:00
    • GTTI-7boats Class 6: SEO, Keywords 01:26:00
    • GTTI-7boats Class 7: On Page SEO 01:12:00
    • GTTI-7boats Class 8: SEO, LPO, WordPress 01:05:00
        • GTTI-7boats Class 1 PPT 00:15:00
        • GTTI-7boats Class 2 PPT 00:15:00
        • GTTI-7boats Class 3 Session note 00:15:00