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25+ Hours Online Certification Program in Digital Marketing jointly by the George Telegraph Training Institute and Seven Boats Academy. 25 Hours online classes and 25 hours internship program.

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

PRIVATE
This course includes
Hours of videos

2 days, 13 hours

Units & Quizzes

33

Unlimited Lifetime access
Access on mobile app
Certificate of Completion

This 50 hours online digital marketing certification course by George Telegraph and Seven Boats consists of 25 hours online instructor-led classes (25 classes X 1 hour each) and 25 hours practical internship along with placement support.


The modules and sub-modules are given below.


Course Details


Module 1: Digital Marketing Fundamentals & Essentials

Class 1: 

Marketing Goals / Objectives 

Target Audience 

Digital Marketing Platforms / Channels


Class 2:

Content Strategy 

Marketing Techniques (Inbound & Outbound) 

Analysis 

Reports


Class 3:

Website / Web Structure Audit, Content Audit


Class 4:

LandingPage Audit 

Finding Competitor 

POP & POD Research & Analysis, 

Lead Funnel, 

CRO


Module 2: Search Engine Optimization

Class 5: 

Search Engine Fundamentals - How it Works 

Ranking Parameters (Webstructure, Content, Popularity) 

Advanced SEO Factors


Class 6:

What is SEO, 

Types of SEO Keyword Concept, 

LSI Keywords, 

Keyword Research


Class 7:

Onpage SEO concept, 

SEO benefits, 

SERP results and title tag, 

Onpage SEO ranking factors


Class 8:

Landing page design & Content Optimization (WordPress example)


Class 9:

Offpage SEO - Best Practices


Class 10:

Link Building from Forums 

Link Building from Microblog 

Link Building from Social Media


Module 3: Social Media Marketing

Class 11:

Social Media Marketing (Organic) - Fundamentals Facebook Page Optimization - Top Prorities


Class 12:

Social Media Content Strategy / Content Calendar Facebook Insights


Class 13:

Facebook Ads Concept, Ad Structure Facebook Awareness Ad & Consideration Ad


Class 14:

Facebook Ads Audience Targeting - Basics Facebook Business Manager Insights - Advanced Audience Targeting Techniques


Class 15:

Marketing from Facebook Profile - Advanced Features 

Promotion from LinkedIn Articles 

Social Media Mareketing from Other Social Platforms


Module 4: Google Ads

Class 16: 

Google Ads - Ads Dashboard, Concept , Overview & Reports of Ads


Class 17:

Creating Ads Targeting Audience Bidding Strategy Optimizing Ads


Class 18:

Google Search Ad


Class 19:

Google Display Ads


Class 20:

Google Video Ads


Module 5: Web Analytics

Class 21:

Google Analytics Overview & Concept How to setup


Class 22:

Understand the metrics Role assignment Report


Class 23:

Website Health Check with Google Search Central / WMT


Module 6: Email Marketing

Class 24:

Email Marketing


Module 7: Online Certification Guidance

Class 25: 

Certification guidance - Inbound Marketing by Hubspot

Certification guidance - Google Skillshop 

Certification guidance - Facebook


Module 8: Live Internship



Online Digital Marketing Course By Seven Boats & George Telegraph Institute 16 - Digital Marketing Course by George Telegraph Seven Boats 


Download Brochure

Download PDF brochure of online digital marketing course by Seven Boats & George Telegaph Institute

Course Curriculum

    • Induction Class GTTI – Seven Boats 01:35:00
    • GTTI-7boats Class-1 : Marketing Goals, TG and Channels 01:04:00
    • GTTI-7boats Class-2 Content Strategy, Marketing Techniques, Analysis 01:16:00
    • GTTI-7boats Class 3: Website and Content Audit 01:21:00
    • GTTI-7boats Class-4: Landing Page, Competitor Analysis, Conversion Optimization 01:03:00
    • GTTI-7boats Class 5: SEO Fundamentals 01:30:00
    • GTTI-7boats Class 6: SEO, Keywords 01:26:00
    • GTTI-7boats Class 7: On Page SEO 01:12:00
    • GTTI-7boats Class 8: SEO, LPO, WordPress 01:05:00
    • GTTI-7boats Class 9: SEO OffPage & Others 01:08:00
    • GTTI-7boats Class 10: Link Building, SEO 01:04:00
    • GTTI-7boats Extra Doubt Clearing Class #1 01:00:00
    • GTTI-7boats Class 11: SMM 1 01:11:00
    • GTTI-7boats Class 12: SMM-2 01:47:00
    • GTTI-7boats Class 13: SMM Class 3 01:50:00
    • GTTI-7boats Class 14: SMM 4 01:19:00
    • GTTI-7boats Class 15: SMM 5 01:29:00
    • GTTI-7boats Class 16: Google Ads 1 01:08:00
    • GTTI-7boats Class 17: Google Ads 2 01:00:00
    • GTTI-7boats Class 18: Google Ads 3 01:08:00
    • GTTI-7boats Class 19: Google Ads 4 01:09:00
    • GTTI-7boats Class 20: Google Ads 5 01:03:00
    • GTTI-7boats Class 21: Web Analytics 1 01:00:00
    • GTTI-7boats – Extra Doubt Clearing Class #2 00:55:00
    • G1-GTTI-MAY-2021 WA2 & WA3 (VM) (2021-08-20 at 08_03 GMT-7).mp4 02:04:00
    • G1-SBA-GTTI-May-2021-Class25-ADDL2 (VM) (2021-08-27 at 08_07 GMT-7).mp4 01:08:00
    • Special Class DB SBA Email Marketing & Email Automation (2021-08-28 at 08_03 GMT-7).mp4 02:17:00
    • GTTI-7boats Class 1 PPT 00:15:00
    • GTTI-7boats Class 2 PPT 00:15:00
    • GTTI-7boats Class 3 Session note 00:15:00
    • GTTI-7boats Class 12- SMM PPT 00:20:00
    • G2-SBA-GTTI-Jul-2021 batch Class Recordings 1 day, 1 hour
    • GTTI-7boats Exam MCQs 00:30:00

Course Reviews

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  1. Avatar of

    Feedback of Seven boats academy and George Telegraph

    5

    Atfirst l don’t know anything about Digital Marketing. Then I admitted in seven Boats Academy. I can not attened all classes here. But after I learn from class recording. This is very helpful for me. Now I also a large knowledge gain. Thanks Seven Boats Academy. And all the teachers here. Here job process is also benefit for us. We also getting a job oppertunity just complete our course. But I already doing a sells job. So I cant attened the interview. But later I must want to continue my career with Digital Marketing and I want to lifetime help from Seven Boats Academy.