2 days, 15 hours
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
This 50 hours online instructor-led digital marketing certification course by George Telegraph and Seven Boats consists of 25 hours online instructor-led classes (25 classes X 1 hour each) and 25 hours practical internship along with placement support.
The course curriculum has been created by Seven Boats keeping in mind the latest industry trends and requirements. The course modules have been designed by industry experts. The course covers all the important aspects of digital marketing including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC), Content Marketing, Email Marketing, Mobile Marketing, Analytics, and more.
The practical internship included in the course will give you an opportunity to work on live projects and learn from industry experts. The internship will help you get a better understanding of the concepts learned in the classroom and also give you an opportunity to apply your knowledge to real-world situations. After completing the course, you will be able to take up digital marketing roles in any organization. The placement support provided by George Telegraph and Seven Boats will help you secure a job in your desired company. This online certification course is a great way to start your career in digital marketing. Register now!
The modules and sub-modules are given below.
Module 1: Digital Marketing Fundamentals & Essentials
Marketing Goals / Objectives
Digital Marketing Platforms / Channels
Marketing Techniques (Inbound & Outbound)
Website / Web Structure Audit, Content Audit
POP & POD Research & Analysis,
Module 2: Search Engine Optimization
Search Engine Fundamentals - How it Works
Ranking Parameters (Webstructure, Content, Popularity)
Advanced SEO Factors
What is SEO,
Types of SEO Keyword Concept,
Onpage SEO concept,
SERP results and title tag,
Onpage SEO ranking factors
Landing page design & Content Optimization (WordPress example)
Offpage SEO - Best Practices
Link Building from Forums
Link Building from Microblog
Link Building from Social Media
Module 3: Social Media Marketing
Social Media Marketing (Organic) - Fundamentals Facebook Page Optimization - Top Prorities
Social Media Content Strategy / Content Calendar Facebook Insights
Facebook Ads Concept, Ad Structure Facebook Awareness Ad & Consideration Ad
Facebook Ads Audience Targeting - Basics Facebook Business Manager Insights - Advanced Audience Targeting Techniques
Marketing from Facebook Profile - Advanced Features
Promotion from LinkedIn Articles
Social Media Mareketing from Other Social Platforms
Module 4: Google Ads
Google Ads - Ads Dashboard, Concept , Overview & Reports of Ads
Creating Ads Targeting Audience Bidding Strategy Optimizing Ads
Google Search Ad
Google Display Ads
Google Video Ads
Module 5: Web Analytics
Google Analytics Overview & Concept How to setup
Understand the metrics Role assignment Report
Website Health Check with Google Search Central / WMT
Module 6: Email Marketing
Module 7: Online Certification Guidance
Certification guidance - Inbound Marketing by Hubspot
Certification guidance - Google Skillshop
Certification guidance - Facebook
Module 8: Live Internship
- Seven Boats Course Instruction Manual 01:00:00
- Induction Class GTTI – Seven Boats 01:35:00
- GTTI-7boats Class-1 : Marketing Goals, TG and Channels 01:04:00
- GTTI-7boats Class-2 Content Strategy, Marketing Techniques, Analysis 01:16:00
- GTTI-7boats Class 3: Website and Content Audit 01:21:00
- GTTI-7boats Class-4: Landing Page, Competitor Analysis, Conversion Optimization 01:03:00
- GTTI-7boats Class 5: SEO Fundamentals 01:30:00
- GTTI-7boats Class 6: SEO, Keywords 01:26:00
- GTTI-7boats Class 7: On Page SEO 01:12:00
- GTTI-7boats Class 8: SEO, LPO, WordPress 01:05:00
- GTTI-7boats Class 9: SEO OffPage & Others 01:08:00
- GTTI-7boats Class 10: Link Building, SEO 01:04:00
- GTTI-7boats Extra Doubt Clearing Class #1 01:00:00
- GTTI-7boats Class 11: SMM 1 01:11:00
- GTTI-7boats Class 12: SMM-2 01:47:00
- GTTI-7boats Class 13: SMM Class 3 01:50:00
- GTTI-7boats Class 14: SMM 4 01:19:00
- GTTI-7boats Class 15: SMM 5 01:29:00
- GTTI-7boats Class 21: Web Analytics 1 01:00:00
- GTTI-7boats – Extra Doubt Clearing Class #2 00:55:00
- G1-GTTI-MAY-2021 WA2 & WA3 (VM) (2021-08-20 at 08_03 GMT-7).mp4 02:04:00
- G1-SBA-GTTI-May-2021-Class25-ADDL2 (VM) (2021-08-27 at 08_07 GMT-7).mp4 01:08:00
- GTTI-7boats Class 1 PPT 00:15:00
- GTTI-7boats Class 2 PPT 00:15:00
- GTTI-7boats Class 3 Session note 00:15:00
- GTTI-7boats Class 12- SMM PPT 00:20:00
- G2-SBA-GTTI-Jul-2021 batch Class Recordings 1 day, 1 hour
Our Alumni Working At
We recommend you to have a 4G Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.
Yes, you will get replacement unit/module in English from our extensive class recordings library.
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.
Further you can opt in for our premium self-paced online courses or live trainer-led courses.
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