Updated on:

August 9, 2023

Fundamental course on digital marketing - Learn Digital Marketing Fundamentals with Seven Boats Academy! Are you looking to kickstart your digital marketing career? Then Seven Boats Academy is the perfect place to get started. As the premier digital marketing institute in Kolkata, India, Seven Boats Academy offers a digital marketing fundamentals course that is designed to give you the knowledge and skills you need to be successful in the field.

Want this course in live trainer-led mode? GET A CALL BACK OR SCHEDULE A MEETING
This course includes
Hours of videos

10 hours, 20 minutes

Units & Quizzes


Course access

12 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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With digital marketing becoming an increasingly integral part of the business landscape, a well-thought-out approach is essential for success. Seven Boats Academy can help teams get up to speed quickly with their Digital Marketing Fundamentals Course. It covers everything from basic technology and platform features, to more complex topics such as creating effective audience segments and launching campaigns. 

You'll also learn best practices for content creation, journey planning, tracking performance, and analysis. The course offers a comprehensive view of how digital marketing works in the real world, enabling teams to hit the ground running and make great strides quickly. Sign up today to get your business on track!

The digital marketing fundamentals course covers all the essential topics you need to know to get started in digital marketing. You’ll gain an in-depth understanding of digital marketing strategies, the latest trends, and best practices. You’ll also learn how to create effective campaigns and measure the performance of your efforts.

At Seven Boats Academy we strongly believe that in order to excel in any stream you need get proper & detailed knowledge of the fundamentals of that topic. So the first thing we shall teach you would be the Fundamental Concepts of Digital Marketing.  

With the growing demand of Online Marketing. it has become very essential for every individual to get the required expertise to stay & survive in the competitive professional arena. Everyone is in constant requirement of updating & upgrading their knowledge & skill set. This course would enhance & introduce you to the process of revenue generation through online branding,  promotion and advertisement. 

So through this Internet Marketing Course we shall cover all the 360° aspects of Digital Marketing.   Though you might feel that by far you have formed an idea about internet marketing but in reality you possibly have only 30%-35% idea. So in this chapter we would initiate with introduction to what digital marketing is all about.  

Additionally, the course covers the basics of SEO, website analytics, content marketing, and more. With the help of experienced instructors, you’ll be able to gain an understanding of how to effectively use the tools and techniques of digital marketing to reach your desired audience.

The next thing that we would explain is about the KPI. Then the various types Digital Marketing & Digital Marketing Mix is covered in along with practical examples.  The process of Digital Marketing is explained with formation of strategy, improvisation of plan, then the process of execution and monitoring the result. 

The next thing that is explained is Search Engine & how it works? The chapter is concluded with LSI method & basic HTML structure.  

So to summarize the main takeaway from this chapter would be:-

  • What is Digital Marketing.
  • Key Performance Indicator (KPI).
  • Types & Process.
  • Digital Marketing Mix.
  • LSI method & basic HTML structure.

At Seven Boats Academy, you’ll also be able to take advantage of hands-on learning opportunities. You’ll be able to apply your skills to real-world situations and get personalized feedback from the instructors.

After completion of this chapter you would be able to understand and contribute to the Digital Marketing & Analytics team. You would be able to understand the required digital marketing mix & process for a particular brand.

So, if you’re looking for a comprehensive digital marketing course to get you started in the field, Seven Boats Academy’s digital marketing fundamentals course is the perfect choice. With its comprehensive curriculum and experienced instructors, you’ll be able to gain the knowledge and skills necessary to succeed in the world of digital marketing.

Course Curriculum

    • Introduction to Digital Marketing FREE 00:25:00
    • Key Performance Indicators 00:15:00
    • Types of Digital Marketing 00:20:00
    • The Noob Guide to Digital Marketing 00:30:00
    • Digital Marketing Mix 00:20:00
    • Digital Marketing Process 00:15:00
    • How Search Engines read a website? 00:25:00
    • Latent Semantic Indexing 00:20:00
    • Business analysis 00:10:00
    • Landing Page Guidelines FREE 00:20:00
    • Top 3 Call to Action Techniques that work 00:15:00
    • Sales Messaging & Conversion rate optimization 00:20:00
    • Anatomy of a SERP 00:40:00
    • SEO 00:15:00
    • On-page SEO Factors 00:45:00
    • Google Ranking Factors 01:30:00
    • Keyword Research 00:45:00
    • Competition Analysis 00:35:00
    • Secrets of Killer Blog Posts 00:20:00
    • Social and Brand Building Guidelines 00:40:00
    • Best Practices for Social Media Marketing 00:15:00
    • Lead Generation & Growth Hacking 00:30:00
    • Digital Marketing Fundamental Test 00:10:00

Course Reviews


1 ratings
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  1. Digital Marketing Fundamentals Course 30 - ?s=120&d=mm&r=g
    Good effort

    This is quite a good effort in a tough subject. Thanks

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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