Fundamental course on digital marketing

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

10 hours, 55 minutes

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

At Seven Boats Academy we strongly believe that in order to excel in any stream you need get proper & detailed knowledge of the fundamentals of that topic. So the first thing we shall teach you would be the Fundamental Concepts of Digital Marketing.  

With the growing demand of Online Marketing. it has become very essential for every individual to get the required expertise to stay & survive in the competitive professional arena. Everyone is in constant requirement of updating & upgrading their knowledge & skill set. This course would enhance & introduce you to the process of revenue generation through online branding,  promotion and advertisement. 

So through this Internet Marketing Course we shall cover all the 360° aspects of Digital Marketing.   Though you might feel that by far you have formed an idea about internet marketing but in reality you possibly have only 30%-35% idea. So in this chapter we would initiate with introduction to what digital marketing is all about.  

The next thing that we would explain is about the KPI. Then the various types Digital Marketing & Digital Marketing Mix is covered in along with practical examples.  The process of Digital Marketing is explained with formation of strategy, improvisation of plan, then the process of execution and monitoring the result. 

The next thing that is explained is Search Engine & how it works? The chapter is concluded with LSI method & basic HTML structure.  

So to summarize the main takeaway from this chapter would be:-

  • What is Digital Marketing.
  • Key Performance Indicator (KPI).
  • Types & Process.
  • Digital Marketing Mix.
  • LSI method & basic HTML structure.

After completion of this chapter you would be able to understand and contribute to the Digital Marketing & Analytics team. You would be able to understand the required digital marketing mix & process for a particular brand.

Course Curriculum

    • Introduction to Digital Marketing FREE 00:25:00
    • Key Performance Indicators 00:15:00
    • Types of Digital Marketing 00:20:00
    • The Noob Guide to Digital Marketing 00:30:00
    • Digital Marketing Mix 00:20:00
    • Digital Marketing Process 00:15:00
    • How Search Engines read a website? 00:25:00
    • Latent Semantic Indexing 00:20:00
    • Business analysis 00:10:00
    • Landing Page Guidelines FREE 00:20:00
    • Top 3 Call to Action Techniques that work 00:15:00
    • Sales Messaging & Conversion rate optimization 00:20:00
    • Anatomy of a SERP 00:40:00
    • SEO 00:15:00
    • On-page SEO Factors 00:45:00
    • Google Ranking Factors 01:30:00
    • Keyword Research 00:45:00
    • Competition Analysis 00:35:00
    • Secrets of Killer Blog Posts 00:20:00
    • Social and Brand Building Guidelines 00:40:00
    • Best Practices for Social Media Marketing 00:15:00
    • Lead Generation & Growth Hacking 00:30:00
    • SEO Exam 00:45:00

Course Reviews


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  1. Avatar of James Smith

    Good effort


    This is quite a good effort in a tough subject. Thanks