10 hours, 20 minutes
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
At Seven Boats Academy we strongly believe that in order to excel in any stream you need get proper & detailed knowledge of the fundamentals of that topic. So the first thing we shall teach you would be the Fundamental Concepts of Digital Marketing.
With the growing demand of Online Marketing. it has become very essential for every individual to get the required expertise to stay & survive in the competitive professional arena. Everyone is in constant requirement of updating & upgrading their knowledge & skill set. This course would enhance & introduce you to the process of revenue generation through online branding, promotion and advertisement.
So through this Internet Marketing Course we shall cover all the 360° aspects of Digital Marketing. Though you might feel that by far you have formed an idea about internet marketing but in reality you possibly have only 30%-35% idea. So in this chapter we would initiate with introduction to what digital marketing is all about.
The next thing that we would explain is about the KPI. Then the various types Digital Marketing & Digital Marketing Mix is covered in along with practical examples. The process of Digital Marketing is explained with formation of strategy, improvisation of plan, then the process of execution and monitoring the result.
The next thing that is explained is Search Engine & how it works? The chapter is concluded with LSI method & basic HTML structure.
So to summarize the main takeaway from this chapter would be:-
- What is Digital Marketing.
- Key Performance Indicator (KPI).
- Types & Process.
- Digital Marketing Mix.
- LSI method & basic HTML structure.
After completion of this chapter you would be able to understand and contribute to the Digital Marketing & Analytics team. You would be able to understand the required digital marketing mix & process for a particular brand.
- Introduction to Digital Marketing FREE 00:25:00
- Key Performance Indicators 00:15:00
- Types of Digital Marketing 00:20:00
- The Noob Guide to Digital Marketing 00:30:00
- Digital Marketing Mix 00:20:00
- Digital Marketing Process 00:15:00
- How Search Engines read a website? 00:25:00
- Latent Semantic Indexing 00:20:00
- Business analysis 00:10:00
- Landing Page Guidelines FREE 00:20:00
- Top 3 Call to Action Techniques that work 00:15:00
- Sales Messaging & Conversion rate optimization 00:20:00
- Anatomy of a SERP 00:40:00
- SEO 00:15:00
- On-page SEO Factors 00:45:00
- Google Ranking Factors 01:30:00
- Keyword Research 00:45:00
- Competition Analysis 00:35:00
- Secrets of Killer Blog Posts 00:20:00
- Social and Brand Building Guidelines 00:40:00
- Best Practices for Social Media Marketing 00:15:00
- Lead Generation & Growth Hacking 00:30:00
- Digital Marketing Fundamental Test 00:10:00
Our Alumni Working At
We recommend you to have a 4G Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.
Yes, you will get replacement unit/module in English from our extensive class recordings library.
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.
Further you can opt in for our premium self-paced online courses or live trainer-led courses.
Seven Boats has been invited / felicitated by