8752
Updated on:
August 9, 2023
Short term 30 hours digital marketing course for professionals.
1 day, 13 hours
23
12 Months
Seven Boats is excited to offer a 30-hour online digital marketing course for working professionals. The course will cover topics such as search engine optimization (SEO), social media marketing, nline Ads and conversion optimization. The course is designed for those who are looking to improve their digital marketing skillset and expand their knowledge in this rapidly growing field. Seven Boats has a team of experienced digital marketers who will be teaching the course, and all of the materials will be available online so that you can access them at your convenience. The course fee includes all of the materials, and there is no need to purchase any additional textbooks or software. We are confident that this course will provide you with the skills and knowledge you need to succeed in the digital marketing field, and we look forward to helping you reach your goals.
Modules covered
Marketing Goals / Objectives
Target Audience
Digital Marketing Platforms / Channels
Content Strategy
Marketing Techniques (Inbound & Outbound)
AACRO® Model
Analysis
Reports
Group Assignment Evaluation 1 (Digital Marketing Fundamentals)
Website / Web Structure Audit
Content Audit
Landing Page Audit
Finding Competitor
POP, POD Research & FAB Analysis
Group Assignment Evaluation 2 (Audit & Research)
Search Engine Fundamentals - How it Works
Ranking Parameters (Webstructure, Content, Popularity)
What is SEO,
Types of SEO
Keyword Concept,
LSI Keywords,
Keyword Research
Group Assignment Evaluation 3 (Keyword Research)
Onpage SEO concept,
SEO benefits,
SERP results and title tag,
Onpage SEO ranking factors
Landing page design,
Content Writing & Content Optimization (WordPress example)
Group Assignment Evaluation 4 (Onpage SEO)
Off Page SEO - Best PracticesLink Building from Forums
Group Assignment Evaluation 5 (Offpage SEO)
Social Media Marketing (Organic) - Fundamentals
Facebook Page Optimization - Top Priorities
Social Media Content Strategy / Content Calendar
Facebook Insights
Group Assignment Evaluation 6 (Social Media Marketing)
Facebook Ads Concept, Ad Structure
Facebook Awareness Ad & Consideration Ad (Engagement Ad example)
Audience Targeting - Basics
Group Assignment Evaluation 7 (Facebook Ads)
Google Ads -Concept
Creating Ads
Targeting Audience
Bidding Strategy
Optimizing Ads
Google Search Ad
Google Display Ad
Reporting
Group Assignment Evaluation 8 (Google Ads)
Conversion Rate Optimization & Retention Strategy - Best Practices
Contest, Surprise, Relation Building, Adding Values
Group Assignment Evaluation 9 (Retention Strategy)Data Analysis with Google
Analytics -
Google analytics overview
How to set up
Understand the metrics
Role assignment
Website Health Check with Google Search Central / WMT
Group Assignment Evaluation 10 (Web Analytics)
End of Course Evaluation - Case Study Presentation
End of Course Evaluation - One-to-one Interview
In-class Evaluation - Random Quiz
Week 1:
Topic: Introduction to Digital Marketing
Unit 1: What is Digital Marketing? (2 classes, 1.5 hours each)
Unit 2: Why Digital Marketing Matters? (2 classes, 1.5 hours each)
Week 2:
Topic: Search Engine Optimization (SEO)
Unit 1: Introduction to SEO (2 classes, 1.5 hours each)
Unit 2: Keyword Research and On-Page Optimization (2 classes, 1.5 hours each)
Week 3:
Topic: Pay-Per-Click Advertising (PPC)
Unit 1: Introduction to PPC (2 classes, 1.5 hours each)
Unit 2: Google Ads and Other Platforms (2 classes, 1.5 hours each)
Week 4:
Topic: Social Media Marketing (SMM)
Unit 1: Introduction to SMM (2 classes, 1.5 hours each)
Unit 2: Social Media Advertising and Analytics (2 classes, 1.5 hours each)
Week 5:
Topic: Email Marketing
Unit 1: Introduction to Email Marketing (2 classes, 1.5 hours each)
Unit 2: Email Marketing Best Practices (2 classes, 1.5 hours each)
Week 6:
Topic: Content Marketing
Unit 1: Introduction to Content Marketing (2 classes, 1.5 hours each)
Unit 2: Content Creation and Promotion (2 classes, 1.5 hours each)
Week 7:
Topic: Analytics and Reporting
Unit 1: Introduction to Analytics and Reporting (2 classes, 1.5 hours each)
Unit 2: Google Analytics and Other Tools (2 classes, 1.5 hours each)
Week 8:
Topic: Final Project and Wrap-Up
Unit 1: Final Project (2 classes, 1.5 hours each)
Unit 2: Course Review and Evaluation (2 classes, 1.5 hours each)
Each class is expected to run for 1.5 hours, and the course is expected to run for 30 hours in total. This plan can be modified based on the specific needs and requirements of the learners and the course instructor.
Course Curriculum
- Subscribe to Seven Boats YouTube Channel FREE 01:00:00
- Seven Boats Course Instruction Manual 01:00:00
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- Session Plan & Instructions 00:10:00
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- JIS-BCC&I-7boats Class 1: DMF#1 02:00:00
- JIS-DMC-AUG-2021-Class2-AR1-14-08-2021 (2021-08-14 at 03_30 GMT-7).mp4 02:15:00
- JIS-DMC-AUG-2021-Class3-AR2-20-08-2021 (2021-08-20 at 03_44 GMT-7) 02:09:00
- JIS-DMC-AUG-2021-Class7-SMM1-10-12-2021 (2021-12-10 at 02_30 GMT-8) 02:32:00
- SB1-BCC&I-SBA-JUL-2021-Class8-SMM1-28-08-2021 (2021-08-27 at 23_06 GMT-7).mp4 02:20:00
- SB1-BCC&I-SBA-JUL-2021-Class9-SMM2-29-08-2021 (2021-08-28 at 23_09 GMT-7).mp4 02:23:00
- JIS-DMC-AUG-2021-Class13-CRO-22-01-2022 (2022-01-22 at 02_36 GMT-8) 02:00:00
- JIS-BCC&I-7boats Reference PPTs 01:40:00
- Upload your CV 00:15:00
- Recent Digital Marketing Jobs 00:10:00
- Placement Feedback Form 00:15:00
Seven Boats Academy - Premier Digital Marketing Institute in India
Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.
Our Alumni Working At
FAQs
We recommend you to have a 4GÂ Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.Â
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.Â
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.Â
Yes, you will get replacement unit/module in English from our extensive class recordings library.Â
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.Â
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.Â
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.Â
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.Â
Further you can opt in for our premium self-paced online courses or live trainer-led courses.Â
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