Learn digital marketing online in effortless ways. Simple step by step approach to learn digital marketing. Easy and painless. Available in Hindi and English language. 40+ hours of online strategic digital marketing course in India.
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
1 day, 18 hours
Applicable for beginners, professionals & Business owners. Get bonus cheat- sheet tricks & tweaks. Mostly in Hindi & English comined language.
Course Objective – The objective of this course is to understand the importance of digital marketing and its strategic aspects and practical applications.
Module 1: Understanding Digital Marketing
Concept, Components of Digital Marketing, Need and Scope of Digital
Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and
Strategies, Comparison of Marketing and Digital Marketing, Digital
Channels of Digital Marketing: Digital Marketing, Website Marketing,
Search Engine Marketing, Online Advertising, Email Marketing, Blog
Marketing, Social Media Marketing, Audio, Video and Interactive
Marketing, Online Public Relations, Mobile Marketing, Migrating from
Traditional Channels to Digital Channels.
Module 2: Marketing in the Digital Era
Segmentation, Importance of Audience Segmentation, How different
segments use Digital Media, Organizational Characteristics, Purchasing
Characteristics, Using Digital Media to Reach, Acquisition and Retention of
new customers, Digital Media for Customer Loyalty.
Module 3: Digital Marketing Plan
Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan,
Marketing Plan, Executive Summary, Mission, Situational Analysis,
Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan,
Budget, Writing the Marketing Plan and Implementing the Plan.
Module 4: Search Engine Marketing and Online Advertising
Importance of SEM, understanding Web Search – keywords, HTML tags, 8
Inbound Links, Online Advertising vs. Traditional Advertising, Payment
Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost-per-
click), Display Ads - choosing a Display Ad Format, Landing Page and its
Module 5: Social Media Marketing
Understanding Social Media, Social Networking with Facebook, LinkedIn,
Blogging as a social medium, Microblogging with Twitter, Social Sharing
with YouTube, Social Media for Customer Reach, Acquisition and
Measurement of Digital Media: Analyzing Digital Media Performance,
Analyzing Website Performance, Analyzing Advertising Performance.
Course Outcome: This course will help the students to understand the applications
of digital marketing in the globalized market.
Digital Marketing Skills Assessment Tests:
- Concept, Components of Digital Marketing, Need and Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies 00:55:00
- Comparison of Marketing and Digital Marketing, Digital Marketing Trends in 2020 & beyond – AI, AR, VR, IoT, Voice Search etc 00:48:00
- Website Marketing, Search Engine Optimization & Marketing 01:00:00
- Online Advertising, Media buying, Online Reputation management 01:02:00
- Email Marketing, Blog marketing 00:55:00
- Digital PR, Social Media Marketing, content shareability, viral factors, hashtags & more 00:59:00
- Video & interactive marketing & SMM 01:02:00
- Online Public Relations, Mobile Marketing, Migrating from Traditional Channels to Digital Channels 01:02:00
- Audience segmentation, importance, examples 00:59:00
- Acquisition techniques, Using Digital Media to Reach Target Audience, How different segments use Digital Media, Organizational Characteristics, Purchasing Characteristics, Digital Marketing Mix 01:07:00
- Conversion & Acquisition techniques 01:03:00
- Retention strategy, digital branding in new normal and earning money through digital marketing 01:00:00
- Optimization strategies in digital marketing, Web analytics and deriving decision 01:02:00
- Analytics – derive decisions and strategies from data 01:10:00
- SEO – On page practical via wordpress, off page SEO brief, digital marketing plan 01:00:00
- Customer loyalty & digital marketing 01:01:00
- Digital Marketing Plan, Manual Audit, Technical Audit, off-page 01:01:00
- KPI, off page SEO practial 01:00:00
- Google My Business, Map Optimization, Link Pyramid 01:00:00
- Understanding Social media, platforms social media marketing fundamentals 01:00:00
- Google ranking algorithm, Social media Content Strategy & Content Marketing 01:01:00
- Digital marketing plan recap and keyword analysis recap and tools 01:00:00
- Faebook Ads Intro 00:40:00
- Detailed Facebook Ads – ACC model, boost post, page like, traffic, video views, pixel conversion lookalike audience and more 00:53:00
- YouTube Video Marketing 01:00:00
- YouTube Ads- Details 01:00:00
- LinkedIn Marketing and Linkedin Ads 00:51:00
- Latest & upcoming digital marketing trends – AI, AR, VR, Voice Search, Blockchain, Chatbot, Data Analytics, IOT, Design Thinking, UI/UX etc 00:40:00
- How to measure website performance – Part 1 01:00:00
- Website Performance Measurement Part 2 00:59:00
- Ad Performance Measurement Part 1 01:00:00
- Ad performance measurement Part 2A 00:11:00
- Ad performance measurement Part 2B 00:49:00
- Gamification, Interactive Content & More 01:00:00
- Integrated Digital Marketing Campaign 01:06:00
- Media Planning & Budgeting in Digital Marketing 01:44:00