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Learn digital marketing online in effortless ways. Simple step by step approach to learn digital marketing. Easy and painless. Available in Hindi and English language. 40+ hours of online strategic digital marketing course in India.

PRIVATE
This course includes
Hours of videos

1 day, 6 hours

Units & Quizzes

34

Unlimited Lifetime access
Access on mobile app
Certificate of Completion

Applicable for beginners, professionals & Business owners. Get bonus cheat- sheet tricks & tweaks.  Mostly in Hindi & English comined language. 


Course Objective – The objective of this course is to understand the importance of digital marketing and its strategic aspects and practical applications.


Module 1: Understanding Digital Marketing


Concept, Components of Digital Marketing, Need and Scope of Digital

Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and

Strategies, Comparison of Marketing and Digital Marketing, Digital

Marketing Trends.

Channels of Digital Marketing: Digital Marketing, Website Marketing,

Search Engine Marketing, Online Advertising, Email Marketing, Blog

Marketing, Social Media Marketing, Audio, Video and Interactive

Marketing, Online Public Relations, Mobile Marketing, Migrating from

Traditional Channels to Digital Channels.


Module 2: Marketing in the Digital Era


Segmentation, Importance of Audience Segmentation, How different

segments use Digital Media, Organizational Characteristics, Purchasing

Characteristics, Using Digital Media to Reach, Acquisition and Retention of

new customers, Digital Media for Customer Loyalty.


Module 3: Digital Marketing Plan


Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan,

Marketing Plan, Executive Summary, Mission, Situational Analysis,

Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan,

Budget, Writing the Marketing Plan and Implementing the Plan.


Module 4: Search Engine Marketing and Online Advertising


Importance of SEM, understanding Web Search – keywords, HTML tags, 8

Inbound Links, Online Advertising vs. Traditional Advertising, Payment

Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost-per-

click), Display Ads - choosing a Display Ad Format, Landing Page and its

importance


Module 5: Social Media Marketing


Understanding Social Media, Social Networking with Facebook, LinkedIn,

Blogging as a social medium, Microblogging with Twitter, Social Sharing

with YouTube, Social Media for Customer Reach, Acquisition and

Retention.

Measurement of Digital Media: Analyzing Digital Media Performance,

Analyzing Website Performance, Analyzing Advertising Performance.


Course Outcome: This course will help the students to understand the applications

of digital marketing in the globalized market.

Course Curriculum

    • Concept, Components of Digital Marketing, Need and Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies 00:55:00
    • Comparison of Marketing and Digital Marketing, Digital Marketing Trends in 2020 & beyond – AI, AR, VR, IoT, Voice Search etc 00:48:00
    • Website Marketing, Search Engine Optimization & Marketing 01:00:00
    • Online Advertising, Media buying, Online Reputation management 01:02:00
    • Email Marketing, Blog marketing 00:55:00
    • Digital PR, Social Media Marketing, content shareability, viral factors, hashtags & more 00:59:00
    • Video & interactive marketing & SMM 01:02:00
    • Online Public Relations, Mobile Marketing, Migrating from Traditional Channels to Digital Channels 01:02:00
    • Audience segmentation, importance, examples 00:59:00
    • Acquisition techniques, Using Digital Media to Reach Target Audience, How different segments use Digital Media, Organizational Characteristics, Purchasing Characteristics, Digital Marketing Mix 01:07:00
    • Conversion & Acquisition techniques 01:03:00
    • Retention strategy, digital branding in new normal and earning money through digital marketing 01:00:00
    • Optimization strategies in digital marketing, Web analytics and deriving decision 01:02:00
    • Analtics – derive decisions and strategies from data 01:10:00
    • SEO – On page practical via wordpress, off page SEO brief, digital marketing plan 01:00:00
    • Customer loyalty & digital marketing 01:01:00
    • Digital Marketing Plan, Manual Audit, Technical Audit, off-page 01:01:00
    • KPI, off page SEO practial 01:00:00
    • Google My Business, Map Optimization, Link Pyramid 01:00:00
    • Google search console, POP, POD, FAB etc 01:06:00
    • Google Ads/PPC 01:02:00
    • SEM, Google Ads, Search, Display, Shopping, Video, Mobile and more 01:02:00
    • Payment Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost-per-click), Display Ads – choosing a Display Ad Format, CPV for video ads 01:02:00
    • Remarketing,Google display and video ads practical details-CPM CPV and more 00:55:00
    • Lead Generation Strategies, KPI, POP, POD, FAB, Marketing Plan, SEO, Keywords & More 01:00:00
    • Understanding Social media, platforms social media marketing fundamentals 01:00:00
    • Google ranking algorithm, Social media Content Strategy & Content Marketing 01:01:00
    • Digital marketing plan recap and keyword analysis recap and tools 00:00:00
    • Faebook Ads Intro 00:40:00
    • Detailed Facebook Ads – ACC model, boost post, page like, traffic, video views, pixel conversion lookalike audience and more 00:53:00
    • YouTube Video Marketing 01:00:00
    • YouTube Ads- Details 01:00:00
    • Class materials – PPTs 00:00:00
    • Strategic Digital Marketing Assignments 2 weeks, 1 day