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Google Adwords

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Courses Included

Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students.

 

SKU: SBA114GAD Category: Tags: ,

Description

A brief about the topics covered in this chapter:-

  • Definition PPC/CPC & PPA/CPA, Google Adwords
  • Concept of Bidding
  • Analytics & Adwords.
  • Conversion Tracking,  Remarketing
  • Other Media Buying Techniques.

After completing this chapter you would be able to:-

Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.

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