A brief about the topics covered in this chapter:-
- Definition PPC/CPC & PPA/CPA, Google Adwords
- Concept of Bidding
- Analytics & Adwords.
- Conversion Tracking, Remarketing
- Other Media Buying Techniques.
After completing this chapter you would be able to:-
Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.