In the world where there are more content being pushed to the sidelines than the ones being read, you need to stay ahead of the curve to be visible. There are so many tips and tricks doing the rounds, offering you invincible ideas on getting your content to stick. Many of the tricks work while some don’t. In this blog, too, you will find some content marketing ideas that you would want to know and implement. In this post, however, we are giving you a checklist that you need to measure your content.
For example, does your content have an element of unexpectedness? Writing what the user will expect from your desk will not be interesting or readable by any stretch of the imagination. You may be an authority on SEO, so people expect the routine SEO tips from your side. How about surprising them all by debunking a myth that most SEO professionals religiously follow and offer a quirky but effective alternative? That will surely spice things up, not just in that post but also elevate your value in the perception of your readers. Your blog instantly wins over a reader!
Another great way to do that is to write about simple ideas in a simple manner. There are too many pundits and experts mudding things up for everybody! Why not simplify them and break them down in easily digestible bites? That will ensure that your online reader’s attention span is not tested and they get the message you are trying to convey. The idea is to ensure that your ideas sound and look simple. To achieve that, cut down on the jargon. Dump the long sentences and convoluted concepts. Try explaining it to someone you know. If the message gets home, use the same tact and voice to write the post.
No one cares for generalizations anymore. If you want your content to hit the bull’s eye, or Google’s eye, get two important Cs into the mix: Concreteness and Conciseness. Your posts must be to the point and underline your message without being preachy. Don’t look at the word count. Write what you want to say and then publish it. That will take care of the post’s length. And back your facts with figures and stats, wherever applicable.
Try these out and let us know the results!