There is no dearth of articles and blog posts dealing with this topic! But no matter how much you read about them, it all comes down to how you are implementing them to actually write a copy. It is important that you come up with a post that actually follows these tips that you learn. In this post, we will try to help you in writing a post while we guide you through the process! So, instead of just reading this post through, open up a writing document and write a post as you read this. Let’s begin!
First, think of a suitable title. Don’t rush on this. Think carefully and while doing so, try to incorporate your main keyword in the scheme of things. Most web copies are sold or rejected on the strength of the title or headline alone. There are so many copies out there fighting for the reader’s attention. You have to break through all that clutter and register an impression. At the same time, you title must encapsulate the post that you are going to write.
Now that you have written a title, sit back and draft a synopsis of what you are going to write. You have to come up with content that is not just engaging and interesting, but also informative. There must be some take-away from your content. The reader must get the worth of their time and effort that they invest in reading your copy. Do not think of keywords now. Instead, write a copy as you would talk to a friend. There’s nothing like packing in an anecdote here and there, if it is relevant.
Avoid excessive emphasis on keywords and jargons. Readers do not care about terms that mean everything to you! You have to decode these terms so that laymen understand what you are talking about. Keep your marketing messages subtle and well wrapped. Nothing must jut out like a weedy stub. The writing must flow naturally and organically from Point A to Point B. Pack in the message within the fabric. You can draft a persuasive web copy without going overboard with the marketing punch lines. It requires some practice. Go ahead, write it out!
End your copy with a call to action: to make a click, visit the next page or simply ‘share’ your content with other readers. This is essential to bring your web copy to a fruitful conclusion.
