Before you daydream about going viral with your content online, ask yourself: is the content worth sharing? You have to understand that for the content to go viral online, it has to be taken up by many online users and readers. These users are not your employees or paid advertisers. They will only take up your content for sharing if they feel that it is worth their time doing so. They will also be interested in your content if it portrays them in a good light. Here are some tips you can use to make your content worth sharing:
- Expert Opinion Counts: No one wants to read content that is generalized and based on vague statistics and opinions! A good example is: have you ever heard fans commenting for sports matches on TV? It is always the experts that people want to hear! That is what your content must be about: expert opinion. If you are an expert on the subject that you are writing about, you are in for a huge plus. Otherwise, you need to get an expert on board as a guest writer.
- Sources Matter: To enrich your content, you need to quote facts and figures. They pepper the writing with reality checks that users dig for. These statistics cannot be stated in a matter of fact manner. You have to quote the sources from where you are parsed the data and the numbers. The credibility of the source material rubs off on the content that you produce. You can use web links on your written material to direct interested users to the source web pages.
- Use Specifics: A content written without any facts or figures, in other words, specific details is too watered-down for anybody’s liking. You will be amazed at how online readers are hooked to specific numbers and data while being totally repelled by generalized observations. Make use of these specifics to make your content come across as more interesting and lucid.
- Credible Platforms: Where your content gets published says a lot about your content itself. If you are online on credible websites with a dedicated fan following, people will definitely take your work as serious material. In fact, when you get published on reputed, elite platforms, you will build up a steady stream of loyal readers who will check out your material no matter where they get published.