How many times have you heard it being said that blogging is the way to internet nirvana? Internet marketers, closet writers and radical thinkers have taken to blogging as the way to expand their influence online. Many have succeeded while others have achieved varying degrees of success. The question we are asking in this post today is, do you really need blogging as an internet marketing tool? For the other types of bloggers, like writers and opinion makers, blogging is definitely a key weapon. However, for online marketing and SEO, blogging is may not be so fruitful for some and for many, it is probably the only other way to influence netizens.
When not to Blog
Before we take up the cause for blogging, let us first find out when you do not really need a blog working for you. Take the example of Google. Does Google need a blog to make itself relevant online? The answer is a thumping no! The same goes for established brands like Amazon or Coca Cola. These brands have such a strong presence that they can really work without updating a blog regularly. In fact, they will do so much better when they develop Infographics instead of plainly written blog posts. What is the lesson to be learnt here? If you are an industry leader in your domain of business, blogging is just an idle pastime for you!
Take the same examples mentioned above and think of it in terms of SEO juice. Online marketing pundits tell us that blogging helps to bring web traffic to your website. But the brands mentioned above will definitely not be dependent on a blog to get online traffic on its web pages. They will have an immense reach without a blog to provide steam. Established brands and industry leaders have engagement with their target consumers in a very intimate and effective manner. They are not limited to what they can achieve through a blog. If your business happens to be in this happy zone, blogging is not the right choice for you. What is ideal for you is beyond the scope of this blog and we will probably take it up some other time!
When to Blog
Not let us turn our focus to brands that really need blogging as a way of life. The first on this list is surely the fact that if you are not an industry leader or an established brand, blogs can get you all the aspects that we mentioned above! It can bring you online traffic, it can reach out to a wide audience and it can also establish you as an opinion influencer online. That is a very enviable position to be in as a brand. Keeping these aside, there are some other key points why you should take up blogging for your internet marketing initiative.
Cut to the most basic question about blogs. Why do people read blogs? They want to get a fresh perspective and insight to even clichéd topics. That is why makes blogs work: the fact that a blogger can put up thoughts without inhibitions and caring about being lambasted by dissenters. Now ask yourself: do you have something to write that fits this particular bill? Does your blog content have that kind of freshness and uniqueness that you do not find in any other blog online? If your answer is yes, blogging is your cup of coffee. Otherwise, you must develop your blog into this cup of coffee! It is either this or being relegated to the infinitely dark hole of blogosphere anonymity!
Need another reason to hit the keyboard and blog? How about sparing a thought of investing in the future? Blogging does not take off overnight. All the blogs that have hit pay dirt flew below the radar for some time before zooming up to the zenith. Be it copyblogger.com, problogger.net, or simply the moz.com/blog. All these blogs took their time before being recognized as the definitive blog in their respective domain of interest. Now they do not need promotions or link building to keep their traffic steady. They invested richly in the future and now they can write superlative content and let the promotional matter take care of itself. It is the ideal position for any blogger to be in!
Can you think of other reasons for internet marketers to blog or not to blog? Pipe in with your thoughts!