With this year drawing to a close, pundits and experts of the SEO industry are looking forward to 2014 already! Scores of posts are being written on trends that will hit the high notes in the next year and also tips and tricks to maximize their online marketing division. The year 2013 has turned the SEO scene on its head, with the largest player of this arena, Google, coming up with some fundamental and sweeping changes. These changes have revolutionized the way we looked at SEO before 2013. In the coming year, your main job as a SEO specialist will be to consolidate your brand on the online scene by following on the newly-laid tracks.
Arguably, the most important change in SEO and online marketing that we have come across in 2013 is the way we look at content marketing. The days of spam content and content farming are finally over. With Google updates like Penguin and Panda ringing the knell for dealers in spurious content, the SEO experts will finally be compelled to pay the content writers their due! Writers dishing out online content rule the roost as the year draws to an end. In 2014, your SEO team is blind and a couple of limbs missing if there are no quality content writers on your team. Hire a professional, competent writer right now to stay in the SEO hunt in 2014!
The way you get hold of online links is another aspect of SEO that will never be the same again after 2013. In the New Year, natural links that come through the appropriate channels will hold your online brand in good stead. The other ways of procuring online links for link building, like buying links or simply signing up for spam links, will not work for your brand. Instead, faced with sophisticated technology and algorithms unleashed by Google, your unhealthy links will bring your website, and subsequently, your online brand down on its knees. Do not grab any inbound link that comes your way. Get a stringent quality team onboard to screen spam links and get your link building team to only approach reliable, stable websites.