We all know and wax eloquent about the importance of writing title tags. These title tags are the bedrock of SEO efforts to grab the top slots in SERPs. Despite knowing their importance, many SEO teams continue to flounder when up against the task of writing title tags. Here are some pointers of writing title tags that will work for your SEO team and spell well for your online branding. Take a read:
- Lengthy Matters: The length of a title tag can be a vital component. Title tags usually last about 65 to 70 characters. In the background of latest developments in Google, it is expected from you to write tags that explain a page, even if they are somewhat lengthy in terms of SERP parameters. The latest page design of Google also makes it imperative for title tags to look 10 to 15% shorter. In other words, you have to think not just in terms of the number of characters but also about the space taken up by these characters.
- Small is Sin: Why will you not make use of an opportunity that is there whether you take it up or not? There is a minimum length of characters while writing title tags that you must be concerned about. But it is usually something that should not be in your mind space. When you can write more characters, why settle for less? If the title tag is short, Google might add a few words to fill up the gap! Instead of allowing automated software to do that, use the specified title tag space to the fullest.
- Well Begun is Half Done: Title tags must begin on a very powerful note. You cannot squander away an opportunity to make an impression on the reader or online user. It is not necessary that you use your primary keyword to start a title tag. What is important, however, that you use the title tag as a punch-line to knock out online readers! The first 25 characters in the title tag can make all the difference. If you can deliver something different, you have won the game in this chapter.