We know how search engine ranking depends on unique content. And I’m pretty sure your business website already has some well-written pages, especially with the Panda updates looming around. Unfortunately, many well-made websites overlook the significance of media-rich content even though they are much more interesting to watch. Besides, media-rich content are one of the best engaging factors for the web visitors. Thus, it is highly recommended to create and deploy media-rich content on your company’s website. They even play a great role in your SEO strategy. The most common use is to optimize video content related to your business in your website as well as YouTube channels. However, make sure the video content is searcher-friendly. It helps to boost your search engine rankings. Easier said than done, optimizing video content for better search ranking needs to follow a few best practices.
To begin with, make sure you are using a high quality video footage. In addition, the quality of the video must be at par with the entire website as well as other media accounts. Keywords too are important, just like any other SEO content. In fact, for marketing video you need to optimize them with proper keywords in order to strengthen their online visibility. Again, you must be very cautious not to overuse it, as it will result in reducing the quality of the video content.
Next comes adjusting the sitemap of your business website while you are adding a new video footage. In case you fail to add the new video footage to your website’s sitemap, it will surely lead to numerous SEO errors. In general, the video content will be indexed and linked automatically as soon as you upload the footage to your website. However, it is highly recommended to alter your sitemap manually for the new content.
Another important aspect of marketing video content is having SEO-friendly video URLs. The SEO guidelines for any other general web page are also applicable to video content. Videos embedded on your site must have clean and SEO-friendly URLs. Also, include the video format file extension such as .WMV, .FLV, and .AVI relevant to your video. You should even embed the videos properly and avoid the browser pop-ups. This will help the search engine bots to find the video object easily as they crawl the page.
Placing a highly optimized video strategically on YouTube as well as on other social media sites helps businesses to go viral in the digital sphere. It helps businesses to improve their online presence, by boosting the company’s SEO efforts.