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The word “content marketing” has witnessed growing popularity and awareness trend in past few days. Well the recent buzz is justified. Content marketing has successfully proved itself as one of the prime segment of Digital Marketing. It is also said that “content is king” in the world of online branding promotion and advertisement.

We can segregate the content into these following types

Blogs and guest posts, this is one of the most common type of content that captures a big portion of whole content marketing strategy. While it is true that the art of writing is God gifted, but after learning this module, you would be able to know how to implement the technical aspects of content writing, that would help you write Digital Marketing Friendly content.

Infographics. It includes long, vertical graphics that involves statistics, charts, graphs, and other information. It is very essential for enhancing the overall look and feel. So through this module we would be teaching you the correct way to execute the infographics.

Webpages. It is very essential to get content marketing done for a webpage to get adequate result from the SEO activity. So this module would guide you to get a proper understanding on SEO friendly content.

Podcasts. Through this module we would also share the basic understanding of Podcasts. It’s a digital audio file that can be downloaded and would be received by subscribers.

Videos. Viral Video Marketing is one of the most trendiest thing. This type of content catches attention of everyone and therefore it is one of the most essential aspect of Content Marketing. So through this module, you would be able to know the pulse of video marketing.

Webinar:- This also involves another segment of content marketing.Through this module you would be able to operate a Web-based seminar, involving presentation, lecture, workshop transmitted over the Web using video conferencing software. You would be able to use this, as an interactive element for sharing information.

Clickbait:- You would also be able to learn the concept of clickbait. This is the type of online content, which is sensational or provocative nature, and its basic aspect is to attract visitors to a particular web page.

Linkbait:- This module would also help you to enhance the website content designed to attract visitors to our webiste and encourage the visitors to create hyperlinks to the site, with the ultimate goal to leverage the site’s position on various search engine.

Our Content Marketing Module, would help you to accentuate the online presence of any brand. It is utmost necessity for any startup business to get leverage from content marketing. So , no matter you are a student or working professional or a businessman, this module would open new avenue for all.

Core modules:

1) Introduction & overview

  • Concept of Keywords
  • SEO overview
  • Content writing guidelines
  • How to do content research
2) Web content writing
  • Blog content writing
  • Web page / service / sales page content writing
  • Microblog writing
  • Social posts writing (Facebook, LinkedIn, Twitter)
  • E-commerce product description
  • Profile writing
  • PR and article writing
3) Ad copy writing
  • Social ad copy writing (paid ads)
  • Google ad copy writing
4) Miscellaneous
  • Technical content writing
  • Domain expertise based writing
  • e-learning content writing
  • Product documentation / prototype writing
  • Technical documentation writing
  • Story telling (interactive type)
  • Fiction / short story / movie scripting
  • Print media writing
  • CV writing
  • Syllabus writing
  • Email drafting
  • Proposal writing

Course Curriculum

Content Marketing
Types of Digital Marketing 00:20:00
Various types of digital marketing
Top 3 Call to Action Techniques that work 00:15:00
Top 3 Call to action techniques that work the best!
Landing Page Guidelines FREE 00:20:00
Landing pages are where a user reaches after clicking on an online ad or web link. It can be a Services web page or a Contact page, depending upon the choice of the online marketer.
Sales Messaging & Conversion rate optimization 00:20:00
How to form your sales messages, create buttons, text & choose colors for a better conversion
Lead Generation & Growth Hacking 00:30:00
Lead generation & Growth hacking tips
Secrets of Killer Blog Posts 00:20:00
Learn the secrets of killer blog post writing
How to get killer content ideas 00:15:00
How to get killer content ideas
The Content Grid 00:20:00
The content marketing grid!
The State of Content Marketing 00:15:00
Learn about the latest state of content marketing
The Anatomy of Content Marketing 00:15:00
The anatomy of content marketing
The Path to Content Marketing 00:15:00
Learn the paths to content marketing
How to grow your business using content marketing 00:15:00
Learn how to grow your business using content marketing
Where and how to do content marketing 00:20:00
Where and how to do the content marketing
Interactive content in digital marketing 00:15:00
Content Writing
Function & Purpose of a website 00:10:00
Function and purpose of a website
Decoding Reader’s Psychology 00:10:00
How to decode reader's psychology
Goal of a website – Writer’s contribution 00:10:00
Goal of a website
Writing a compelling web page 00:10:00
How to write a compelling webpage
War of Words: Web Writer’s Choice 00:10:00
War of Words: Web Writer’s Choice
Building up web page content 00:10:00
Learn tips to build up a web page content
Writing Headlines that matter 00:15:00
How to write headlines that matter!
The ABC of bullet points 00:15:00
Learn the ABC of bullet points
Tips to write magnetic content 00:10:00
Tips to write magnetic content
Improve creativity in web content writing 00:10:00
Improve creativity in web content writing
Role of keywords in web content writing 00:05:00
Role of keywords in web content writing
Use of keywords in content heading 00:05:00
Use of keywords in content headings
Relevance of keyword density in web content 00:05:00
Relevance of keyword density in content writing
Become a more productive content writer 00:05:00
Become a more productive content writer
A writer’s identity – Unique Voice 00:10:00
A writer's identity is unique voice.
Web Writer’s Friend – Twitter 00:05:00
A web writer's friend - Twitter
How to create compelling content- By Brian Clark – Founder of Copyblogger 00:30:00
How to create compelling content- By Brian Clark - Founder of Copyblogger
Newsletter writing
Why newsletters? 00:10:00
Why you need to write newsletters?
What readers look for in your newsletter? 00:10:00
What readers look for in your newsletter?
Subject line to increase open rates in newsletter 00:10:00
Subject lines to increase open rate in newsletter
Get more CTR on your newsletter 00:05:00
Get more CTR on your newsletter
Make your newsletter personal 00:05:00
Make your newsletter personal
Newsletter writing mistakes 00:05:00
Newsletter writing mistakes
Tips to write engaging newsletter content 00:05:00
tips to write engaging newsletter
Anchor text secrets of newsletter 00:05:00
Anchor text secrets of newsletter
Make your newsletter readers curious 00:05:00
Make your newsletter readers curious
Touch-base with your newsletter readers 00:05:00
Touch-base with your newsletter readers
Writing inspirational newsletter 00:05:00
Writing inspirational newsletters
Email Newsletters 101 by Michael Griffin 02:00:00
Email Newsletters 101 by Michael Griffin

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  • Number of Sections3
  • Number of Units43
  • Number of Quizzes0
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  • Instructor-led Online Training
  • Access on mobile and TV
  • 100% Placement Assistance
  • Self-paced Learning
  • Effort reqd. - 3-7 hours/week
  • Video modules & supplemental resources
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