Updated on:

October 6, 2023

If you're looking for content marketing training or a content marketing course, Seven Boats Academy is the perfect choice. As a leading digital marketing training institute in Kolkata, India, they offer comprehensive content marketing courses that cover best practices, strategy creation, content optimization and more. Their content marketing courses give their students the essential skills to engage with consumers online and build brand awareness through content creation and distribution tactics. Their experienced content marketing trainers provide extensive hands on knowledge that can be applied immediately rather than in theory only. Learn how to use content successfully to meet all your business goals by signing up for one of Seven Boat Academy's content marketing courses today!

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This course includes
Hours of videos

22 hours, 20 minutes

Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Seven Boats Academy's Content Marketing course is designed to help students develop the skills and knowledge necessary to create and distribute high-quality content that drives results. The course covers topics such as strategic planning, creating buyer personas, developing a content calendar, and measuring success. In addition, students will have the opportunity to put their new skills to the test by creating and executing a content marketing campaign. By the end of the course, students will be well-equipped to develop and implement an effective content marketing strategy for their business.

If you are a business owner or an aspiring content marketer, it is important to understand the basics of content marketing. Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is all about creating interesting and engaging content that will help you attract more customers. And that's where a content marketing course comes in!

Content marketing is a powerful tool that can help you attract more customers and grow your business. And a content marketing course can teach you the basics of content marketing so that you can start using it to reach your target audience. Here are ten reasons why you should take a content marketing course:

01. Content marketing can help you attract more customers.

02. Content marketing can help you grow your business.

03. A content marketing course can teach you how to create engaging and valuable content.

04. A content marketing course can teach you how to effectively distribute your content.

05. A content marketing course can teach you how to measure the success of your content marketing campaigns.

06. A content marketing course can teach you how to create a content marketing strategy that aligns with your business goals.

07. A content marketing course can teach you how to budget for and manage a content marketing campaign.

08. A content marketing course can teach you how to integrate content marketing into your overall marketing strategy.

09. A content marketing course can provide you with a network of other content marketers.

010. A content marketing course can give you the confidence to implement a successful content marketing campaign.

The word “content marketing” has witnessed growing popularity and awareness trend in past few days. Well the recent buzz is justified. Content marketing has successfully proved itself as one of the prime segment of Digital Marketing. It is also said that “content is king” in the world of online branding promotion and advertisement.  

We can segregate the content into these following types  

Blogs and guest posts, this is one of the most common type of content that captures a big portion of whole content marketing strategy. While it is true that the art of writing is God gifted, but after learning this module, you would be able to know how to implement the technical aspects of content writing, that would help you write Digital Marketing Friendly content.  

Infographics. It includes long, vertical graphics that involves statistics, charts, graphs, and other information. It is very essential for enhancing the overall look and feel. So through this module we would be teaching you the correct way to execute the infographics.  

Webpages. It is very essential to get content marketing done for a webpage to get adequate result from the SEO activity. So this module would guide you to get a proper understanding on SEO friendly content.  

Podcasts. Through this module we would also share the basic understanding of Podcasts. It’s a digital audio file that can be downloaded and would be received by subscribers.  

Videos. Viral Video Marketing is one of the most trendiest thing. This type of content catches attention of everyone and therefore it is one of the most essential aspect of Content Marketing. So through this module, you would be able to know the pulse of video marketing.  

Webinar:- This also involves another segment of content marketing.Through this module you would be able to operate a Web-based seminar, involving presentation, lecture, workshop transmitted over the Web using video conferencing software. You would be able to use this, as an interactive element for sharing information.  

Clickbait:- You would also be able to learn the concept of clickbait. This is the type of online content, which is sensational or provocative nature, and its basic aspect is to attract visitors to a particular web page.  

Linkbait:- This module would also help you to enhance the website content designed to attract visitors to our webiste and encourage the visitors to create hyperlinks to the site, with the ultimate goal to leverage the site's position on various search engine.  

Our Content Marketing Module, would help you to accentuate the online presence of any brand. It is utmost necessity for any startup business to get leverage from content marketing. So , no matter you are a student or working professional or a businessman, this module would open new avenue for all.

If you're interested in learning more about content marketing, then a content marketing course is definitely for you! WhatsApp chat with us

Brief Course Outline of Content Marketing

The content marketing course is divided into a few core modules such as 

  • Setting Up Your Base
  • AIDA  or PAS Funnel
  • Defining Your Brand & Target Audience
  • Content Creation
  • Content Publishing

These core modules consists of the following topics / sub topics

  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Writing Messages and Creating Content
  • Getting Your Message Into the Media
  • Content Strategy & Challenges
  • Blog Marketing
  • Social Media Marketing Channels
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Content Marketing Course Syllabus

Unit 1: Introduction to Content Marketing

Module 1: What Is Content Marketing?

Module 2: Benefits of Content Marketing

Module 3: Building an Effective Content Marketing Strategy

Unit 2: Content Creation

Module 1: Content Creation Best Practices

Module 2: Types of Content

Module 3: Writing for SEO

Module 4: Creating Engaging Content

Unit 3: Content Distribution

Module 1: Social Media Platforms

Module 2: Email Marketing

Module 3: Influencer Marketing

Module 4: Paid Advertising

Unit 4: Performance Measurement

Module 1: Measuring Engagement

Module 2: Analyzing Results 

Module 3: Optimizing Content

Unit 5: Advanced Content Marketing

Module 1: Content Marketing Automation

Module 2: Content Repurposing Strategies

Module 3: Leveraging User Generated Content

Module 4: Content Marketing Trends & Best Practices

Seven Boats Academy's content marketing course is designed to give you the skills and knowledge you need to develop and implement a successful content marketing strategy. The course covers topics such as content creation, curation, distribution, promotion, and measurement, and provides you with the tools you need to create compelling content that resonates with your audience. In addition, the course offers valuable insights into the latest trends and best practices in content marketing, so you can stay ahead of the curve and keep your content marketing strategy on track. Whether you're looking to improve your existing content marketing skills or learn how to develop and execute a Content Marketing strategy from scratch, this course is for you.

Course Curriculum

    • Types of Digital Marketing 00:20:00
    • Top 3 Call to Action Techniques that work 00:15:00
    • Landing Page Guidelines FREE 00:20:00
    • Sales Messaging & Conversion rate optimization 00:20:00
    • Lead Generation & Growth Hacking 00:30:00
    • Secrets of Killer Blog Posts 00:20:00
    • How to get killer content ideas 00:15:00
    • The Content Grid 00:20:00
    • The State of Content Marketing 00:15:00
    • The Anatomy of Content Marketing 00:15:00
    • The Path to Content Marketing 00:15:00
    • How to grow your business using content marketing 00:15:00
    • Where and how to do content marketing 00:20:00
    • Interactive content in digital marketing 00:15:00
    • Function & Purpose of a website 00:10:00
    • Decoding Reader’s Psychology FREE 00:10:00
    • Goal of a website – Writer’s contribution 00:10:00
    • Writing a compelling web page 00:10:00
    • War of Words: Web Writer’s Choice 00:10:00
    • Building up web page content 00:10:00
    • Writing Headlines that matter 00:15:00
    • The ABC of bullet points 00:15:00
    • Tips to write magnetic content 00:10:00
    • Improve creativity in web content writing 00:10:00
    • Role of keywords in web content writing 00:05:00
    • Use of keywords in content heading 00:05:00
    • Relevance of keyword density in web content 00:05:00
    • Become a more productive content writer 00:05:00
    • A writer’s identity – Unique Voice 00:10:00
    • Web Writer’s Friend – Twitter 00:05:00
    • How to create compelling content- By Brian Clark – Founder of Copyblogger 00:30:00
    • Why newsletters? 00:10:00
    • What readers look for in your newsletter? 00:10:00
    • Subject line to increase open rates in newsletter 00:10:00
    • Get more CTR on your newsletter 00:05:00
    • Make your newsletter personal 00:05:00
    • Newsletter writing mistakes 00:05:00
    • Tips to write engaging newsletter content 00:05:00
    • Anchor text secrets of newsletter 00:05:00
    • Make your newsletter readers curious 00:05:00
    • Touch-base with your newsletter readers 00:05:00
    • Writing inspirational newsletter 00:05:00
    • Email Newsletters 101 by Michael Griffin 02:00:00
    • Content Marketing Notes & PPTs 12:00:00

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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