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Online content marketing course.

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

10 hours, 20 minutes

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

The word “content marketing” has witnessed growing popularity and awareness trend in past few days. Well the recent buzz is justified. Content marketing has successfully proved itself as one of the prime segment of Digital Marketing. It is also said that “content is king” in the world of online branding promotion and advertisement.  

We can segregate the content into these following types  Blogs and guest posts, this is one of the most common type of content that captures a big portion of whole content marketing strategy. While it is true that the art of writing is God gifted, but after learning this module, you would be able to know how to implement the technical aspects of content writing, that would help you write Digital Marketing Friendly content.  

Infographics. It includes long, vertical graphics that involves statistics, charts, graphs, and other information. It is very essential for enhancing the overall look and feel. So through this module we would be teaching you the correct way to execute the infographics.  

Webpages. It is very essential to get content marketing done for a webpage to get adequate result from the SEO activity. So this module would guide you to get a proper understanding on SEO friendly content.  

Podcasts. Through this module we would also share the basic understanding of Podcasts. It’s a digital audio file that can be downloaded and would be received by subscribers.  

Videos. Viral Video Marketing is one of the most trendiest thing. This type of content catches attention of everyone and therefore it is one of the most essential aspect of Content Marketing. So through this module, you would be able to know the pulse of video marketing.  

Webinar:- This also involves another segment of content marketing.Through this module you would be able to operate a Web-based seminar, involving presentation, lecture, workshop transmitted over the Web using video conferencing software. You would be able to use this, as an interactive element for sharing information.  

Clickbait:- You would also be able to learn the concept of clickbait. This is the type of online content, which is sensational or provocative nature, and its basic aspect is to attract visitors to a particular web page.  

Linkbait:- This module would also help you to enhance the website content designed to attract visitors to our webiste and encourage the visitors to create hyperlinks to the site, with the ultimate goal to leverage the site's position on various search engine.  

Our Content Marketing Module, would help you to accentuate the online presence of any brand. It is utmost necessity for any startup business to get leverage from content marketing. So , no matter you are a student or working professional or a businessman, this module would open new avenue for all.

Course Curriculum

    • Types of Digital Marketing 00:20:00
    • Top 3 Call to Action Techniques that work 00:15:00
    • Landing Page Guidelines FREE 00:20:00
    • Sales Messaging & Conversion rate optimization 00:20:00
    • Lead Generation & Growth Hacking 00:30:00
    • Secrets of Killer Blog Posts 00:20:00
    • How to get killer content ideas 00:15:00
    • The Content Grid 00:20:00
    • The State of Content Marketing 00:15:00
    • The Anatomy of Content Marketing 00:15:00
    • The Path to Content Marketing 00:15:00
    • How to grow your business using content marketing 00:15:00
    • Where and how to do content marketing 00:20:00
    • Interactive content in digital marketing 00:15:00
    • Function & Purpose of a website 00:10:00
    • Decoding Reader’s Psychology FREE 00:10:00
    • Goal of a website – Writer’s contribution 00:10:00
    • Writing a compelling web page 00:10:00
    • War of Words: Web Writer’s Choice 00:10:00
    • Building up web page content 00:10:00
    • Writing Headlines that matter 00:15:00
    • The ABC of bullet points 00:15:00
    • Tips to write magnetic content 00:10:00
    • Improve creativity in web content writing 00:10:00
    • Role of keywords in web content writing 00:05:00
    • Use of keywords in content heading 00:05:00
    • Relevance of keyword density in web content 00:05:00
    • Become a more productive content writer 00:05:00
    • A writer’s identity – Unique Voice 00:10:00
    • Web Writer’s Friend – Twitter 00:05:00
    • How to create compelling content- By Brian Clark – Founder of Copyblogger 00:30:00
    • Why newsletters? 00:10:00
    • What readers look for in your newsletter? 00:10:00
    • Subject line to increase open rates in newsletter 00:10:00
    • Get more CTR on your newsletter 00:05:00
    • Make your newsletter personal 00:05:00
    • Newsletter writing mistakes 00:05:00
    • Tips to write engaging newsletter content 00:05:00
    • Anchor text secrets of newsletter 00:05:00
    • Make your newsletter readers curious 00:05:00
    • Touch-base with your newsletter readers 00:05:00
    • Writing inspirational newsletter 00:05:00
    • Email Newsletters 101 by Michael Griffin 02:00:00


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