Updated on:

August 21, 2023

Unlock Your Potential With Seven Boats Academy's Diploma in Digital Marketing course. A 6.5 months advanced level digital marketing course with practical internship and job placement assistance. Led by industry experts and thought leaders, Seven Boats Academy is renowned for its advanced digital marketing courses with internship and placement support. With a proven track record and a systematic program, they have established themselves as pioneers in the field of digital marketing education.

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This course includes
Hours of videos


Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Unlock Your Potential With Seven Boats Academy's Diploma in Digital Marketing (DDM)

Do you want to learn how to market your business online? Are you looking for a career in digital marketing? Do you want to learn how to use social media, search engine optimization, and email marketing to grow your business? Then you need to check out Seven Boats Academy's diploma in digital marketing!  

This diploma in digital marketing course is perfect for entrepreneurs, small business owners, students, freshers and marketing professionals who want to take their digital marketing skills to the next level.

A diploma in digital marketing can teach you everything you need to know! This type of qualification will give you the skills and knowledge needed to create successful online marketing campaigns.

A diploma in digital marketing is designed to give you the skills and knowledge needed to create successful online campaigns. You will learn about how to target right audience by the different types of digital media, such as search engine optimization (SEO), pay-per-click advertising (PPC), content creation, and social media management. 

You'll also learn how to track your results, analyze data, and use analytics to inform your decisions. 

Additionally, you'll gain an understanding of the strategies and tactics used in digital marketing along with the latest trends in digital marketing.

When choosing a diploma program, it's important to make sure that the institute has experienced faculty who can provide you with quality instruction. Additionally, ask questions about their curriculum to ensure that they are teaching the latest techniques in digital marketing. It's also important to look at the job placement rate of the institute and any reviews from past students.

Why Choose Seven Boats Academy?

  1. Comprehensive Curriculum: The Diploma in Digital Marketing offered by Seven Boats Academy is an advanced level course designed to equip students with practical skills and in-depth knowledge across various digital marketing domains.
  2. Industry Experts as Mentors: Learn from experienced professionals who have successfully implemented digital marketing strategies for numerous businesses. Benefit from their rich insights and practical expertise.
  3. Internship and Placement Opportunities: Seven Boats Academy goes beyond theoretical learning by providing valuable internship opportunities. Gain hands-on experience and apply your knowledge in real-world scenarios. They also offer support for placements, giving you a head start in your career.
  4. Flexible Learning Options: Whether you prefer in-person classes or online learning, Seven Boats Academy caters to your needs. Their online courses ensure that you can learn at your own pace, anytime, anywhere.
  5. Holistic Approach: The academy focuses not only on imparting technical skills but also on developing important soft skills that are essential for success in the digital marketing industry. Enhance your communication, creativity, and critical thinking abilities.

Introduction: What is digital marketing and why is it important?

Digital marketing is the process of using technology to promote and sell products or services. This can be done through various online channels, such as email, social media, search engines, and websites. Digital marketing is important because it allows businesses to reach a larger audience more easily and cheaply than traditional marketing methods. Additionally, digital marketing can be more effective in terms of engaging potential customers and building relationships with them.

The basics of digital marketing: what are the most important elements of digital marketing?

The most important elements of digital marketing are website design, search engine optimization (SEO), content marketing, social media marketing, email marketing, and mobile marketing.

Website design is important because it is the first thing that potential customers will see when they visit your website. It is important to make a good first impression so that customers will want to stay on your website and learn more about your company. Your website should be easy to navigate and contain relevant information about your company and products or services.

Search engine optimization (SEO) is important because it helps your website rank higher in search results on sites like Google and Bing. When potential customers search for keywords related to your business, you want your website to be one of the first results that they see. This will help you get more website visitors, which can lead to more sales.

Content marketing is important because it helps you attract potential customers to your website and keep them engaged once they are there. Content should be interesting and informative, and should offer something valuable to the reader. You can use blog posts, articles, infographics, videos, or other types of content to attract people to your site and keep them coming back for more.

Social media marketing is important because it allows you to connect with potential and current customers on platforms where they are already spending time. You can use social media to share news and updates about your company, promote special offers, or just provide a place for customers to connect with you.

Email marketing is important because it allows you to stay in touch with potential and current customers without having to rely on them coming to your website on their own. You can use email newsletters to share news, updates, or special offers with your subscribers. You can also use email automation to send triggered emails based on customer behavior, such as abandoned cart emails or birthday coupons.

In order to achieve success, it is important to create a comprehensive and effective digital marketing strategy. This strategy should be based on the company's goals and objectives, and should take into account the various channels that can be used to reach the target audience.

Some of the most popular digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Each of these channels has its own strengths and weaknesses, and should be used in a way that is most likely to reach the target audience.

For example, SEO is an important part of any digital marketing strategy. It helps to ensure that potential customers are able to find the company's website when they search for relevant keywords. However, SEO takes time to implement and may not produce results immediately.

PPC advertising can be a more immediate way to reach potential customers. This type of advertising allows companies to bid on keywords relevant to their products or services, and then have their ads appear in search engine results pages when people search for those keywords. PPC can be an effective way to reach potential customers who are actively searching for what the company has to offer.

Social media marketing can also be an effective way to reach potential customers and create brand awareness. By creating engaging content and building up a following on social media sites such as Facebook, Twitter, and Instagram, companies can connect with potential customers and create a positive image for their brand.

Email marketing is another useful tool for reaching potential customers. By sending out regular newsletters or other email communications, companies can stay in touch with their subscribers and promote new products or services. Email marketing can also be used to build relationships with customers and create loyalty among them.

Content marketing is another important aspect of digital marketing. By creating high-quality content that is relevant to their products or services, companies can attract attention from potential customers and establish themselves as experts in their field. Content marketing can take many different forms, such as blog posts, articles, infographics, videos, and podcasts.

Digital marketing is a complex process, but by understanding the various channels available and how to use them effectively, companies can maximize their chances of success.

Mobile marketing is important because more and more people are using their smartphones and tablets to access the internet. It is important to make sure that your website is mobile-friendly so that people can easily view it on their devices. You can also use SMS messages or push notifications to reach people directly on their phones.

How to create a successful digital marketing strategy: what are the key components of a successful digital marketing strategy?

As the world increasingly shifts to digital, so too must businesses change the way they market themselves. A successful digital marketing strategy is key to reaching and engaging customers in the online space. But what exactly makes up a successful digital marketing strategy? Here are the key components:

1. Understanding your audience: Who are your customers and what do they want? It's important to understand your target audience and what motivates them before you can create effective marketing campaigns. Use market research and customer surveys to get to know your audience better.

2. Setting goals: What do you want to achieve with your digital marketing campaigns? Be clear about your goals from the start, whether it's increasing brand awareness, generating leads or boosting sales. Once you have set goals, you can measure your progress and adjust your strategies accordingly.

3. Creating compelling content: This is perhaps the most important element of a successful digital marketing strategy. Your content must be interesting and relevant to your target audience in order to engage them. Create content that is shareable and promotes your brand in a positive light.

4. Optimizing for search engines: In order for people to find your content, it needs to be properly optimized for search engines. Use keywords throughout your website and content that are relevant to what people are searching for. This will help improve your search engine ranking and bring more visitors to your site.

5. Promoting your content: Once you've created great content, you need to get it in front of as many people as possible. Use social media, email marketing, and other channels to reach out to potential customers and promote your content. Make sure to track how well each campaign performs so you can adjust future promotions accordingly.

By following these simple tips, you can develop a successful digital marketing strategy that will help grow your business in the ever-changing online landscape.

How to implement a digital marketing campaign: what are the steps involved in implementing a digital marketing campaign?

When it comes to digital marketing, there are a few key steps that you need to take in order to ensure that your campaign is successful. First and foremost, you need to determine your goals and objectives for the campaign. What are you hoping to achieve? Once you know this, you can start to put together a plan of action.

Next, you need to identify your target audience. Who are you trying to reach with your message? Once you know this, you can start to create content that is tailored to them. This could include blog posts, social media posts, and even email marketing messages.

Once you have all of this in place, you need to start promoting your content. This is where SEO comes into play. You need to make sure that your content is keyword rich so that it will show up in search engine results pages when people are looking for information related to your campaign.

Finally, you need to measure the results of your campaign so that you can determine whether or not it was successful. Did you reach your goals? Did you get the desired response from your target audience? By measuring the results of your campaign, you can learn what works and what doesn't so that you can adjust your strategy accordingly for future campaigns.

Whether you're just starting out or looking to advance your current digital marketing skills, a diploma in digital marketing can help you reach new heights!


Diploma in Digital Marketing 32 - DDM certificate 7boats

Internship Letter

Diploma in Digital Marketing 33 - digital marketing internship letter award badge 7boats

DDM (Diploma in Digital Marketing Course Details)

Total duration: 6.5 months

[Online live instructor led or Classroom Training. Weekly 2 Days | 1.5-2 Hours per Session (35 sessions). 50-60 hours trainer-led classes + 450 hours online LMS video walkthrough course access + 30-40 hours parallel Internship (3 Months) + 8-10 hours practical assignments ]* T&C apply

  1. Digital Marketing Fundamentals
  2. Digital Marketing Audit, Research and Analysis
  3. Digital Marketing Strategies
  4. Search Engine Optimization
  5. Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube, Facebook and Instagram Ads)
  6. Content Marketing
  7. Google Ads - Search (PPC/CPC), Display, Video ads campaign
  8. Google Analytics
  9. Google Search Console
  10. Conversion Rate Optimization
  11. E-Commerce SEO
  12. Technical SEO
  13. Advanced SEO
  14. Local SEO
  15. Meta Business Suite
  16. Advanced Social Media Marketing and targeting techniques
  17. Social Media Campaign Planning
  18. Meta Pixel, Custom Audience, Retargeting, Custom Conversion
  19. Facebook Ads reporting
  20. Advanced Web Analytics and visitor tracking
  21. Google Search Ad Dynamic keyword insertion
  22. Google Shopping ad
  23. Online Reputation Management
  24. Influencer Marketing
  25. Content Writing / Copywriting
  26. Website planning and development (WordPress)
  27. Video Editing tools
  28. YouTube Marketing
  29. Psychographic marketing
  30. Google Ads Remarketing
  31. Advanced Social Media Marketing techniques
  32. Email Marketing
  33. Google Web Stories
  34. Podcast Marketing
  35. Affiliate Marketing
  36. Longer Internship on Live Projects

Student Testimonial

With Seven Boats Academy's Diploma in Digital Marketing, you'll gain the expertise needed to thrive in the fast-paced world of digital marketing. Stay ahead of the curve with their industry-relevant curriculum, practical training, and invaluable mentorship.

Don't miss this opportunity to jumpstart your digital marketing career.

Course Curriculum

                                      Seven Boats Academy - Premier Digital Marketing Institute in India

                                      Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

                                      Our Alumni Working At


                                      We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

                                      Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

                                      This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

                                      Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

                                      If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

                                      This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

                                      But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

                                      Book call to discuss

                                      Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

                                      Yes, you will get replacement unit/module in English from our extensive class recordings library. 

                                      Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

                                      This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

                                      In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

                                      You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

                                      Book a call / Schedule a meeting

                                      Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

                                      We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

                                      Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

                                      Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

                                      Further you can upgrade to our premium self-paced online course or live instructor-led courses.

                                      Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

                                      Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



                                      Seven Boats has been invited / felicitated by

                                      Award winning
                                      Digital Marketing Institute
                                      in India

                                      Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

                                      Seven Boats Academy Centres


                                      Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

                                      Phone: 08017049042
                                      Secondary phone: 09674937499
                                      Email: [email protected]


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                                      Phone: 08017049042
                                      Secondary phone: 09766470193
                                      Email: [email protected]


                                      SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

                                      Phone: 08017049042
                                      Email: [email protected]


                                      14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
                                      Phone: 08017049042
                                      Email: [email protected]

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