A career readiness and enrichment course for students & professionals in Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration.
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
Digital PR, Marketing and Content Management Course
Introducing Digital PR, Marketing & Content Management Course in Kolkata for professionals & students in Mass Communication, Public Relations (PR), Journalism & more.
Course Duration: 3 Months or 6 Months, Weekend Saturday / Sunday Classroom Program in Kolkata (Bonus: Free lifetime access to our online course materials) Joint Certification from PRCI Kolkata Chapter & Seven Boats
Public Relations Council of India (PRCI) Kolkata Chapter and Seven Boats come together today for jointly launching a career course in Digital PR, Marketing & Content Management. This is a career readiness and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresher/Graduate/Under-graduate/Post-graduate students and professionals.
Digital PR, Marketing & Content Management Course (DPRMCM) as we name the course will be initially available in Kolkata and later on seeing the acceptance & popularity of the course among students & professionals we will like to take this course in other countries across the boundaries namely Nepal, Bhutan, Bangladesh & Southeast Asian countries.
We will also look forward to replicating the course in association with other chapters of PRCI. Digital Public Relations, Digital Marketing & Content Management comprise the core strategy of digitally promoting any business and entity majorly through internet media. Digital Marketing encompasses all marketing efforts that use internet enabled electronic devices to reach the target audience of a business for giving brand awareness.
Content plays a crucial role in engaging the audience & thereby generating sales & revenue for the business. A business today can take advantage of digital channels such as search engines, social media, email, and websites to connect with potential customers for growing business and effectively can use Digital PR strategy to retain customer trust, loyalty, and happiness.
As per comscore 2018 Dec data, there are 462+ Million active internet users & 230+ Million mobile Social Media users in India on Facebook, Google, YouTube, Linkedin, Instagram & other platforms. Digital Marketing takes up 68% of marketing media in contrast to print (9%), Radio (6%) & TV (5%). Ad spending on Social Media is 29%, on Search it’s 27% & on Video it’s 20%.
There is steady growth in demand for skilled digital marketing, digital PR & content professionals. As per recent surveys there’s 800% increase in job opportunities for digital PR, marketers & content professionals in the last 5 years. Entrepreneurship is also on a big rise. It gives faster career path & more than 60% better opportunities than other career courses at comparatively lower course fees.
Digital Marketing & related industries have shown a trend of 1.8X average salary hike per annum for the right candidate. There's a huge scope for part-time passive income too. It’s a globally accepted skill. Top MNCs, SMEs & startups have huge & increasing demand for skilled digital professionals & freelancers.
A fresher in Tier 1 cities can expect to draw an average monthly salary package of Rs 10,000 - 15,000 from first job after doing a professional course in Digital PR, Digital Marketing & Content Management. Understanding the demand for skilled professionals in digital industry PRCI Kolkata Chapter in association with Seven Boats is launching an affordable 3 months career oriented DPRMCM course, which will give students from any stream & professionals the right mix of training in Digital Public Relations, Digital Marketing & Content Management so that they can find better placement opportunity.
Students from Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration background and Fresher / Graduate / Under-graduate / Post-graduate from any stream who are looking for job & better career opportunities can do this course. Even professionals & entrepreneurs who have some experience but need to upgrade skills to get promotion or to get salary hike or manage businesses can benefit from this professional course.
What will you get at the end of the DPRMCM course?
- Huge career growth
- Highly valued joint certification from PRCI & Seven Boats Academy.
- Internship Opportunity
- Experience letter*
- 100% Placement Assistance
- 100% Post-training Support
- Get premium tools.
Digital Marketing Skills Assessment Tests: