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A career readiness and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresher/Graduate/Under-graduate/Post-graduate students from any stream and professionals.

Introducing Digital PR, Marketing & Content Management Course in Kolkata for professionals & students in Mass Communication, Public Relations (PR), Journalism & more.

Course Duration: 3 Months or 6 Months, Weekend Saturday / Sunday

Classroom Program in Kolkata (Bonus: Free lifetime access to our online course materials)

Joint Certification from PRCI Kolkata Chapter & Seven Boats

Public Relations Council of India (PRCI) Kolkata Chapter and Seven Boats come together today for jointly launching a career course in Digital PR, Marketing & Content Management.

This is a career readiness and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresher/Graduate/Under-graduate/Post-graduate students and professionals. 

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Digital PR, Marketing & Content Management Course (DPRMCM) as we name the course will be initially available in Kolkata and later on seeing the acceptance & popularity of the course among students & professionals we will like to take this course in other countries across the boundaries namely Nepal, Bhutan, Bangladesh & Southeast Asian countries. We will also look forward to replicating the course in association with other chapters of PRCI.

Digital Public Relations, Digital Marketing & Content Management comprise the core strategy of digitally promoting any business and entity majorly through internet media. Digital Marketing encompasses all marketing efforts that use internet enabled electronic devices to reach the target audience of a business for giving brand awareness. Content plays a crucial role in engaging the audience & thereby generating sales & revenue for the business. A business today can take advantage of digital channels such as search engines, social media, email, and websites to connect with potential customers for growing business and effectively can use Digital PR strategy to retain customer trust, loyalty, and happiness.

As per comscore 2018 Dec data, there are 462+ Million active internet users & 230+ Million mobile Social Media users in India on Facebook, Google, YouTube, Linkedin, Instagram & other platforms. Digital Marketing takes up 68% of marketing media in contrast to print (9%), Radio (6%) & TV (5%). Ad spending on Social Media is 29%, on Search it’s 27% & on Video it’s 20%. 

There is steady growth in demand for skilled digital marketing, digital PR & content professionals. As per recent surveys there’s 800% increase in job opportunities for digital PR, marketers & content professionals in the last 5 years. Entrepreneurship is also on a big rise. It gives faster career path & more than 60% better opportunities than other career courses at comparatively lower course fees. Digital Marketing & related industries have shown a trend of 1.8X average salary hike per annum for the right candidate. There’s a huge scope for part-time passive income too. It’s a globally accepted skill. Top MNCs, SMEs & startups have huge & increasing demand for skilled  digital professionals & freelancers. A fresher in Tier 1 cities can expect to draw an average monthly salary package of Rs 10,000 – 15,000 from first job after doing a professional course in Digital PR, Digital Marketing & Content Management.

Understanding the demand for skilled professionals in digital industry PRCI Kolkata Chapter in association with Seven Boats is launching an affordable 3 months career oriented DPRMCM course, which will give students from any stream & professionals the right mix of training in Digital Public Relations, Digital Marketing & Content Management so that they can find better placement opportunity.

Students from Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration background and Fresher / Graduate / Under-graduate / Post-graduate from any stream who are looking for job & better career opportunities can do this course. Even professionals & entrepreneurs who have some experience but need to upgrade skills to get promotion or to get salary hike or manage businesses can benefit from this professional course.

What will you get at the end of the DPRMCM course?

  • Huge career growth
  • Highly valued joint certification from PRCI & Seven Boats Academy.
  • Internship Opportunity
  • Experience letter*
  • 100% Placement Assistance
  • 100% Post-training Support
  • Get premium tools.

DPRMCM Course Module Details

In the Core Competency / Job-ready Modules of this advance course, you will get trained on

  • Digital marketing fundamentals

Introduction to Digital Marketing, Benefits, Stats, CX, CJM, Target Group, Types (Inbound/Outbound), Digital Marketing Mix, Brand Messaging / Brand communication.

  • AACRO™ Model

Content style, tone, brand storytelling, Activation, Acquisition, Conversion, Retention & Optimization Model, Media strategy, (POEM- paid media, owned media, earned media model)

  • Landing Page Optimization(LPO)

Content strategy, E3, AIDA, POP/POD, Value proposition, Story triangle, CTA

  • Conversion Rate Optimization (CRO)

Lead magnet, Lead funnel, Use proof, Push notification, QR code, Exit intent pop up, Chatbot, email automation, etc.

  • Keyword research and SEO/SXO

Search robot, LSI, crawling, indexing, number of indexed pages, keywords, Pages, CTR, long-tail keywords, keyword research techniques, Rankwatch SEO Audit tool for SEO audit, Rankwatch Keyword Research tool for keyword research, search algorithm parameters, etc

  • Content optimization with WordPress

On-page SEO techniques – (Title tag, meta tags, heading tags, img alt tag, text to code ratio, keyword consistency, and more with tools & website ), RankWatch Competitor Analysis Module for competitor research.

  • Local seo, off-page SEO

Off-page SEO & Link Building (how to get more backlinks & popularity), Google Local/Maps/My

business, (How to promote and optimize your local market)

  • Advanced SEO

Robots.txt, Sitemap, 404, 301, canonical, code to text ratio, Geotag, and more.

  • Google Search, Display, Video Ads concept

Concepts of Search Network Ads, display network ads, video ads

  • Google Adwords hands-on assignment

Search, Display, Video ad campaigns.

  • Google Shopping & Universal App Ads concept

Overview of shopping ads, universal App ads, smart ads, Expandable ads, Concept of bidding, Remarketing, targeting, reporting, etc

  • Social Media Marketing concepts

Facebook, YouTube, Instagram, TikTok, LinkedIn, Twitter, Quora, social listening tools

  • Facebook Ads

Boost post, Page Like, Website Traffic, Video View ad, Lead Generation ads, The audience, Ad Manager, Event ads, Job post ads, Facebook pixel & standard.

  • Google Search Console

Data analysis, SEO health check, other digital tools.

  • Google Analytics

Google Analytics, funnel, goal, custom report, google data studio & more.

  • Special roundup session

Integrated DM case studies & Various tools/Special.

  • Doubt Clearing session

Overall doubt clearing class.

Advance Modules/ Extra Non-core Modules

  • ECommerce Marketing
  • Digital Tools
  • App Store Optimization (ASO) & Mobile Marketing
  • Email Marketing
  • Online Reputation Management (ORM)
  • Influencer Marketing
  • Marketing Automation
  • Voice Search, QR Code, WhatsApp & Podcast Marketing
  • Digital Payment System
  • Personality Development, Grooming & More
  • Online Bidding, Startup & Entrepreneurial Support
  • Website Planning & Creation
  • Video Marketing
  • Affiliate Marketing
  • Google AdSense
  • Pro Blogging
  • Cyber Security & Digital Laws
  • E-Commerce Listing & Marketplace Selling
  • Programmatic Marketing
  • Gaming, AI, AR, VR & Other Technologies

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Course Curriculum

Introduction to Digital PR, Digital Journalism & Changing Media-scape
Digital marketing fundamentals
AACRO™ Model
Landing Page Optimization(LPO)
Conversion Rate Optimization (CRO)
Keyword research and SEO/SXO
Content Creation, Management & optimization
Google Search, Display, Video Ads
Social Media Marketing
Facebook Ads
Google Search Console & Analytics
Influencer Marketing
Effective Communication Tools & Tactics
Strategic approach to Digital PR
Fake news
Data safety, privacy & more
Case studies, Practical & More

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