Updated on:

February 10, 2023

A career readiness and enrichment course for students & professionals in Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration.

Want this course in live trainer-led mode? GET A CALL BACK OR SCHEDULE A MEETING
This course includes
Hours of videos


Units & Quizzes


Course access

3 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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With the growth in technology and digital marketing, it has become important for PR professionals, Journalists and mass communication students to be up to speed with the latest advancements in the field. Seven Boats Academy is offering a comprehensive Digital Marketing Course which will give them the much needed knowledge they need to stay ahead of the competition. The course curriculum has been designed keeping in mind the needs of today's professional and covers topics like SEO, email marketing, content writing, Google Adwords, mobile marketing, Digital Journalism and more. Seven Boats Academy has established itself as one of the leading digital marketing institutes in Kolkata, India, with an experienced team of facilitators and mentors who are passionate about teaching this rapidly changing discipline. With their help, participants can gain an understanding of some of the most effective online strategies and develop the necessary skills to make their presence felt on different digital platforms.

Digital PR, Marketing and Content Management Course

Introducing Digital PR, Marketing & Content Management Course in Kolkata for professionals & students in Mass Communication, Public Relations (PR), Journalism & more.

Course Duration: 3 Months. Weekdays or Weekend Saturday / Sunday Classroom Program in Kolkata (Bonus: Free lifetime access to our online course materials) 

Seven Boats has launched a career course in Digital PR, Marketing & Content Management (DPRMCM). This is a career readiness and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresher/Graduate/Under-graduate/Post-graduate students and professionals.

Digital PR, Marketing & Content Management Course (DPRMCM) as we name the course will be initially available in Kolkata and later on seeing the acceptance & popularity of the course among students & professionals we will like to take this course in other countries across the boundaries namely Nepal, Bhutan, Bangladesh & Southeast Asian countries.

Digital Public Relations, Digital Marketing & Content Management comprise the core strategy of digitally promoting any business and entity majorly through internet media. Digital Marketing encompasses all marketing efforts that use internet enabled electronic devices to reach the target audience of a business for giving brand awareness.

Content plays a crucial role in engaging the audience & thereby generating sales & revenue for the business. A business today can take advantage of digital channels such as search engines, social media, email, and websites to connect with potential customers for growing business and effectively can use Digital PR strategy to retain customer trust, loyalty, and happiness.

As per comscore 2018 Dec data, there are 462+ Million active internet users & 230+ Million mobile Social Media users in India on Facebook, Google, YouTube, Linkedin, Instagram & other platforms. Digital Marketing takes up 68% of marketing media in contrast to print (9%), Radio (6%) & TV (5%). Ad spending on Social Media is 29%, on Search it’s 27% & on Video it’s 20%.

There is steady growth in demand for skilled digital marketing, digital PR & content professionals. As per recent surveys there’s 800% increase in job opportunities for digital PR, marketers & content professionals in the last 5 years. Entrepreneurship is also on a big rise. It gives faster career path & more than 60% better opportunities than other career courses at comparatively lower course fees.

Digital Marketing & related industries have shown a trend of 1.8X average salary hike per annum for the right candidate. There's a huge scope for part-time passive income too. It’s a globally accepted skill. Top MNCs, SMEs & startups have huge & increasing demand for skilled  digital professionals & freelancers.

A fresher in Tier 1 cities can expect to draw an average monthly salary package of Rs 15,000 - 25,000 from first job after doing a professional course in Digital PR, Digital Marketing & Content Management. Understanding the demand for skilled professionals in digital industry  Seven Boats has launched an affordable 3 months career oriented DPRMCM course, which will give students from any stream & professionals the right mix of training in Digital Public Relations, Digital Marketing & Content Management so that they can find better placement opportunity.

Students from Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration background and Fresher / Graduate / Under-graduate / Post-graduate from any stream who are looking for job & better career opportunities can do this course. Even professionals & entrepreneurs who have some experience but need to upgrade skills to get promotion or to get salary hike or manage businesses can benefit from this professional course.

What will you get at the end of the DPRMCM course?

  • Huge career growth
  • Highly valued Seven Boats Academy.
  • Internship Opportunity
  • Experience letter*
  • 100% Placement Assistance
  • 100% Post-training Support
  • Get premium tools.

Digital Marketing Skills Assessment Tests:

Digital Marketing Practice Mock Tests

Digital Marketing Exam

On-Page SEO Exam

Off-Page SEO Exam

SEO Exam

Google Ads Exam


By the end of the course, participants should be able to:

• Understand the fundamentals of digital marketing, including SEO, content marketing, and social media

• Develop a digital marketing strategy to reach the desired target audience

• Create compelling digital content that resonates with the audience

• Utilize digital journalism techniques to write for digital media

• Understand the legal and ethical issues of digital journalism

• Adapt content for different digital platforms


This course is suitable for PR professionals and journalists. No prior knowledge is required.

Course Outline

Module 1: Introduction to Digital Marketing

• Understanding digital marketing

• Overview of digital marketing tools

• Digital marketing strategy

Module 2: Content Creation for Digital Marketing

• Writing for digital media

• Content optimization

• Content promotion

• AI tools

Module 3: Social Media in Digital Marketing

• Introduction to social media

• Social media strategy

• Managing social media accounts

Module 4: Digital Journalism Basics

• Understanding the legal and ethical issues of digital journalism

• Adapting content to digital platforms

• Writing for digital media

Module 5: Putting it All Together

• Creating an effective digital marketing plan

• Developing a digital marketing strategy

• Measuring success of digital marketing efforts


The course will be assessed through both written assignments and a final exam.

Written Assignments:

• Digital marketing plan

• Social media strategy

• Digital journalism piece

Final Exam

Course Curriculum

                    Seven Boats Academy - Premier Digital Marketing Institute in India

                    Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

                    Our Alumni Working At


                    We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

                    Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

                    This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

                    Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

                    If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

                    This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

                    But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

                    Book call to discuss

                    Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

                    Yes, you will get replacement unit/module in English from our extensive class recordings library. 

                    Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

                    This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

                    In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

                    You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

                    Book a call / Schedule a meeting

                    Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

                    We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

                    Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

                    Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

                    Further you can upgrade to our premium self-paced online course or live instructor-led courses.

                    Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

                    Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



                    Seven Boats has been invited / felicitated by

                    Award winning
                    Digital Marketing Institute
                    in India

                    Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

                    Seven Boats Academy Centres


                    Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

                    Phone: 08017049042
                    Secondary phone: 09674937499
                    Email: [email protected]


                    P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

                    Phone: 08017049042
                    Secondary phone: 09766470193
                    Email: [email protected]


                    SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

                    Phone: 08017049042
                    Email: [email protected]


                    14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
                    Phone: 08017049042
                    Email: [email protected]

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