Updated on:

February 9, 2023

Link building course by Seven Boats Academy is the premier digital marketing institute in Kolkata, India. Seven Boats Academy is providing comprehensive training on how to build and maintain high-quality links. This course is designed to help you create successful link building campaigns and increase visibility for your website in the search engine rankings. Our experienced professionals will teach you the fundamentals of link building, from keyword research to content creation and link building optimization. You will learn how to create effective link building strategies and tactics, as well as how to evaluate the effectiveness of your link building efforts.

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This course includes
Hours of videos

5 hours, 5 minutes

Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Seven Boats Academy offers an extensive link building course to help you create powerful connections for your digital properties. It focuses on link building strategies and gives you practical ways to earn high-quality backlinks. From link outreach campaigns to content strategies, this link building course provides all the necessary knowledge needed to develop and sustain organic link profiles so that your website can achieve better rankings on search engines. 

The link building course also covers developing relationships with link partners as well as link audits and analysis. Whether you are a beginner or a seasoned link builder, Seven Boats Academy's link building course is sure to provide you with the refined insights into link building techniques you need in order to be successful.

Every chapter has some unique significance of its own. It is very essential to know all these aspects of Digital Marketing to optimize your learning experience. Link building is also very essential for getting a particular website in ranking. So let’s see what are the steps involved in it. After completing the third chapter, you would already feel confident about the Digital Marketing applications. 

Now the next thing that would be addressed in the fourth chapter, is creating popularity and understanding the correct way to execute the popular funda of Internet Marketing, i.e “Link Building”. At Seven Boats Academy we feel the basic process to introduce any topic to you, starts with explanation of the concept and then also sharing the do’s and don’ts of that topic. 

So here also we would start with the definition of the Link Building.  Once the student develops a fair idea about it, we would discuss about the significance of backlinks (both  inbound or external link). Next the students would be guided with about the necessity of Nofollow & dofollow of links . Then the pagerank concept is shared with the detailed idea about the quality, relevance and freshness.  

So by now the understanding of the student has developed substantially to understand the Google Webmaster Tool, necessity of Anchor Text. Then it is also necessary that the student should understand the natural link profile. It is very obvious that only theoretical input would not be sufficient to make you an expert on these topics. 

So we emphasize on the practical implementation and research on all the above mentioned topics. In short, the important things that are covered in this chapter are:-

  • Popularity & Link Building
  • Backlink/ inbound or external link
  • Nofollow & dofollow.
  • Google WMT & Anchor Text.
  • Natural link profile.

So after completing this chapter you would be able to :-

  • Manual backlink builder
  • PR link building using different techniques
  • Research and evaluate the recommended sites for building links.
  • Prepare reports of every link built

By the end of this course, you will be able to create and manage successful link building campaigns that will help your website get more traffic and higher rankings in the search engine results. So, if you are looking for a comprehensive training program on link building, then Seven Boats Academy is the perfect choice for you.

Link Building Course Syllabus

Module 1: Introduction to Link Building

Unit 1: What is Link Building? 

Unit 2: Benefits of Link Building 

Unit 3: Types of Link Building 

Unit 4: Strategies for Link Building 

Module 2: Content Creation

Unit 1: Creating Quality Content 

Unit 2: SEO Copywriting 

Unit 3: Finding Content Ideas 

Unit 4: Content Promotion 

Module 3: Link Prospecting

Unit 1: Understanding Link Prospecting 

Unit 2: Identifying Quality Link Prospects 

Unit 3: Using Tools to Prospect for Links 

Unit 4: Outreach Strategies 

Module 4: Link Building Tactics

Unit 1: Link Baiting 

Unit 2: Guest Posting 

Unit 3: Broken Link Building 

Unit 4: Directory Links 

Module 5: Link Building for Local SEO

Unit 1: Local Link Building 

Unit 2: Local SEO Strategies 

Unit 3: Local Directories 

Unit 4: Review Sites 

Module 6: Advanced Link Building

Unit 1: Link Reclamation 

Unit 2: Link Exchange 

Unit 3: Structured Data 

Unit 4: Measurement & Reporting 

Module 7: Link Building Best Practices

Unit 1: Link Building Ethics 

Unit 2: Avoiding Penalties 

Unit 3: Exchanging Links 

Unit 4: Link Building Tactics to Avoid 

Module 8: Wrap Up

Unit 1: Review of Link Building Strategies 

Unit 2: Final Assessment 

Unit 3: Course Wrap Up

Course Curriculum

    • Types of Links 00:20:00
    • NoFollow, DoFollow Links and PageRank 00:35:00
    • Anchor Text and Natural Link Profile 00:25:00
    • Link Building Best Practices, PA and DA 00:20:00
    • How to Find Relevant Sites for Backlinks 01:00:00
    • FFA / MFA Sites 00:10:00
    • SEO Don’ts (Black-hat Techniques) 00:20:00
    • Link Pyramid & Link Wheel 00:10:00
    • Google Local SEO & Map Listing 00:15:00
    • Google Webmaster Tools (GWT) or Search Console 01:30:00

Course Reviews


4 ratings
  • 5 stars2
  • 4 stars2
  • 3 stars0
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  • 1 stars0
  1. Link Building Course 30 - ?s=120&d=mm&r=g
    This is a good course

    Interersting and a must have for all digital marketers

  2. Link Building Course 30 - ?s=120&d=mm&r=g
    Incredible basics

    This is a really nice course

  3. Link Building Course 30 - ?s=120&d=mm&r=g
    Instructor is good

    Quite informative.

  4. Link Building Course 30 - ?s=120&d=mm&r=g
    A must have for SEO students

    This is a really nice course

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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