The Complete Guide to Performance Marketing: How to Drive More Conversions and Revenue With Paid Traffic. Enrol in this performance marketing course by Seven Boats

This is a self-paced course with video lectures / class recordings with practical case examples
Want this course in live trainer-led mode? Book a call / Schedule a meeting
This course includes
Hours of videos


Units & Quizzes


Course access

3 months

Access on mobile app
Certificate of Completion
Regular updates

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

Are you looking for ways to drive more conversions and revenue from your paid traffic? If so, you're in the right place! In this guide, we will teach you everything you need to know about performance marketing. We'll cover how to set up your campaigns, target the right audiences, optimize your ads, and measure your results. By following our tips, you can start seeing improved performance from your paid traffic in no time! Ready to get started? Let's dive in!

As a business owner or marketer, it's important to understand the different types of paid traffic. Paid traffic can be divided into two main categories: brand awareness and performance-based marketing. Brand awareness campaigns are designed to increase visibility and name recognition for your business. Performance-based marketing, on the other hand, is focused on generating leads or sales from your paid traffic.

The key to success with performance marketing is to focus on the metrics that matter most to your business. For example, if you're selling products online, you'll want to track conversions (sales) and cost per conversion. If you're focused on generating leads, you'll want to track lead generation rate and cost per lead. By tracking the right metrics, you can optimize your campaigns for improved performance.

Once you know what metric you want to track, it's time to set up your campaign. To do this, you'll need to create ad groups and target keywords that are relevant to your business. You'll also need to write compelling ad copy and create attractive visuals (if you're running a display campaign).

Once your campaign is up and running, it's important to monitor your results and make changes as needed. If you're not seeing the results you want, don't be afraid to experiment with different targeting options, ad copy, or visuals. The key is to constantly test and optimize your campaigns so that you can get the most out of your paid traffic.

By following our tips, you can start driving more conversions and revenue from your paid traffic. So what are you waiting for? Get started today! Join our performance marketing course.

Broad concepts:

Fundamentals of Performance Marketing


Google Ads







Performance Max campaigns

Search campaigns

Display campaigns

Shopping campaigns

Universal app campaigns

Discovery ad campaigns

Local ad campaigns

Video ad campaigns

Advanced Audience targeting, Remarketing etc

Advanced Bidding Strategies

Facebook & Instagram Ads

Awareness ad campaigns

Consideration Ad campaigns

Conversion Ad campaigns

Pixel canvas

LinkedIn Ads

Radio / TV / OTT Ads

Content Marketing

Measurement & Optimization

Live Case studies & campaigns

Course Curriculum

                        Our Alumni Working At


                        We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

                        Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

                        This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

                        Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

                        If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

                        This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

                        But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

                        Book call to discuss

                        Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

                        Yes, you will get replacement unit/module in English from our extensive class recordings library. 

                        Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

                        This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

                        In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

                        You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

                        Book a call / Schedule a meeting

                        Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

                        We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

                        Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

                        Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

                        Further you can upgrade to our premium self-paced online course or live instructor-led courses.

                        Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

                        Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



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