Every marketer is familiar with link requests emails – they either send such mails or receive them or both. I receive about hundreds of them every month. Link request emails include a number of elements that basically serve two main purposes – (i) the person you are contacting will know that you actually visited their site; (ii) it will make easier for the person to take their decision regarding the link exchange.
All the elements of a proper link request email have logic behind them. The following are the twelve elements that you need to consider while writing link request emails.
This is one of the most important aspects of link request emails. Apart from being eye-catching, your subject line should clearly indicate what your intention is – a link back from the other site. For some sites, you need to follow specific directions, when it comes to subject line. They basically mention a specific subject line on the link to request page itself. Thus, make sure you study the site properly for such directions, as not following them means you will never hear back from the respective site owner.
However, a bigger challenge lies when you have site with no such instruction. The former at least ensured that the site owner would read your link request email, if you follow their instructions. Here, on the contrary, you don’t have any such guarantee. Thus, you must be creative enough to write an attractive subject line and smart enough to ensure it appeals the receiver. Being too pushy will not help either. Another tip is to never include the word “link exchange” in your subject line. Firstly because emails with such subject line are usually considered as spams by many and secondly, it’s a poor way of approaching someone. Whatever the reason may be, such emails are likely to get deleted without being read.
This common courtesy can help you to gain the receiver’s confidence. Gone are the days when “Dear Webmaster/ Site Owner” did the trick. Today, you need to give more than a simple link back page’s URL to impress the email receivers. You need to make them realize that you have taken the time and effort to actually go through the site, before sending the link request email. In case, you can’t find the name of the site, Google it – you are likely to find the name of the site owner on LinkedIn, Facebook, Twitter or other social networking sites. You may even call them for the webmaster/ site owner, using the phone number given on the site.
Similarly mention your name not only at the end of the email, but also in the beginning of it. This basic conversational etiquette shows you have taken the time and effort to personalize the email.
This too will ensure the receiver that you are not lying or spamming them. If possible mention a content of the site that your found interesting or relevant to your business. This will help the receiver to figure out that you have not only visited their site, but have also read the content. Showing fake sincerity or implying friendship will hardly do any good to you, when it comes to convince a person over emails for reciprocal link exchange. Rather, being professional, brief and direct, and courteous will actually help you to build a long-term business relationship.
In addition, mention the name and URL of your site that you want them to link back. BE as clear as possible in your approach. Another URL that you must mention in your link request emails is the URL of the page where your link fits. This way, you will save their time otherwise would have been waster to figure out the suitable location or to mail you back for the same. In most cases, web owners offer a dedicated page for the purpose. These pages are known as either “Links” page or “Resource” page. However, some sites will give you a mention on more relevant pages. Similarly, mention where you will be placing their links, if it is a reciprocal link exchange.
For banners and logos, mention the proper HTML code.
Describe Your Site
Describing your with a short paragraph about who you are and what you do will help the receiver to have a brief idea about your business, even before they visit the site. However, do not oversell yourself. Be subtle in your approach and provide them with a link to your ‘About Us’ page for further information. Remember the main purpose of your link request email is to inform them about your site and that you are looking for a possible back link from them. It is the quality of your site, which should impress them for the same and not just your mails.
Finally, give a valid email address and response to the emails at the earliest. You may even include your phone number so that the person may contact you, if required. And for return links, especially where you need to give prior links, confirm that the link has been added. Also mention the URL where you have placed their site’s link.
Be humane in your link request emails – do not fill up the email with junks. Check out the email infographics below to get some more insights on what words to avoid and how to get better response from email receivers