Today we’re going to discuss guest blogging from unusual point of view. There’s a plenty of articles about guest blogging. Most of them are :
a) Guest blogging for dummies. This kind of articles usually answers such questions as:
– What is guest blogging?
– What are the benefits of guest blogging?
– How can I find websites for guest blogging?
– Are there any sample pitches?
b) Advanced guest blogging tips, answering questions:
– How to evaluate guest posting opportunities?
– Which are the best pitch advices?
– Are there any non-obvious ways of finding blogs?
These are really good articles which can not only show you how this link building technique works, but also they can give you some valuable experience instantly. The truth is that this knowledge is not enough to succeed while guest blogging. Here are the main points of how we can benefit from guest blogging:
- Inbound links
- Social media signals
- High quality traffic
Your guest blogging will turn into chaotic process without proper organizing, and the only thing you’ll get instead of benefits is gonna be just a few more clicks/links/contacts.
Assuming that you’ve already got acquainted with such kind of material and have already got your own experience (or just decided to), I want to put your mind to organizing your link building campaign. All tips mentioned below are a mix of my own experience, ideas and materials I’ve read, and I really hope they will help you with your Internet marketing efforts.
1. Make a protocol of your guest blogging
I understand that some of you believe, they can easily memorize all blogs they’ve contacted. I want to ensure you that it will become impossible very fast after you start mass pitching. Your own protocol will help you to:
- Avoid repeated contacting of the same bloggers
- Track the status of each blog
- Collect each blog’s guest posting criteria
- Easily compare basic metrics of guest blogging domains
It’s obvious that a perfect guest blogging protocol will be a spreadsheet. Here is a sample of spreadsheet used by our guest bloggers.
As you can see, there are no basic metrics like PR, MozRank, Alexa Rank and so on. Every Internet marketing specialist has his/her own vision of how to get benefits from guest blogging (links, social media, exposure, traffic, etc.). That is why I offer you to add a set of metrics according to your primary goals and preferences. Here’s a Google spreadsheet template, which you can easily copy to start tracking and scaling your process up.
2.Stop neglecting young (weak) and irrelevant blogs
SEO is becoming more and more popular every year, which causes a growth of organic competition. In such an actively growing environment we just can’t neglect any prospects. This prompt may cause numerous resentments, but let me first explain my point of view.
First of all, I want to say that there are blogs which can be harmful for your backlink profile:
- the ones with adult or gambling content
- the ones banned from Google
- the ones with a huge amount of irrelevant external links in posts and blogroll
- the ones overwhelmed with banners, etc.
I believe that getting links from such blogs is a big risk for your project, that’s why I advice you to ignore them. But there is a huge amount of young blogs which just haven’t gained big audience, trust, and authority yet. But I believe that links from such blogs will never harm your website; they will give a minor advantage, hence we should use them!
I will try to explain my opinion with the help of a long tail graph.
EXPLANATION: A graph shows an approximate distribution of blogs on the Internet by their quality. An area under the figure (quality x quantity) shows us the potential of each group of blogs. As you can see, the neglect of medium and weak blogs will decrease your potential by ~66%. Also, the most popular blogs receive 100’s of guest posting pitches daily, and that is why it’s much more difficult to get your post approved there. So, I advise you to use the complete potential, which will multiply your results.
Sure, some readers will tell me, that they don’t want to build weak links to their websites. Even in this case you can use medium quality and weak blogs for your link building – use them to make your high quality guest posts more popular:
If you promote a microbiology website, you won’t find too much straightly relevant websites for this niche. That is why I advise you to find some blogs with close subjects, such as science, colleges, biology and so on. It’s obvious that a sports blog won’t be relevant to your niche. Use common sense while choosing relevant blogs.
3. Manage the effectiveness of each guest blogging source
Your guest blogging protocol will help you analyze your actions in order to make them more effective in future. There are numerous ways to find guest blogs:
- and many others.
Depending on your website niche and pitch manner, some of guest blogging sources may turn out to be more effective than others.
It’s very simple to compare these techniques just after 30 days of intensive guest blogging.
Just take the criteria which are the most important for your campaign (this may be average time of posting, average text size, average PR, Google Index, MozRank, etc), and build your own formula of effectiveness. For example, if those sample criteria are important for you, your formula will be the following:
Q=(PR x GI x MR)/(t x V), where:
- PR – Page Rank
- GI – Google Index
- MR – MozRank
- t – posting time
- V – required volume of article
This formula can be easily used in your spreadsheet; all you have to do is to fill your table in. The more experience you will gain, the more accurate results you will have.
At the end of the day I want to tell you that these are tips, which helped our link building team increase the overall performance of guest blogging. The main goal of article is to show you that predictable results always come together with organized campaigns.