Google is one big world that can often put a newbie in the world of web masters in trouble. The winding ways of optimization on Google is often not very predictable and indeed very inconsistent. The competitive platform is often quit ruthless to the rookies trying to find out some space on the web amongst the larger part occupied by all the big names who have already made their mark in the SEO world.
Competition Edge: No big market can assure your business a win without a fight. Competition can be unexpectedly stiff when the fight is on with some big businesses. There is no pointing grudging or complaining about it. If you want to be seen in the web world for a long time, just get inside the ring and box your way to success. Measuring your competitors should be the first step of the battle. If you enjoy the competitiveness between the two of you, it is fine. Else, you should change your strategy.
Undisclosed Advantage: Not all the advantages of your competitors will be very predictable. There can be some hidden reasons that will give them the edge over you. For example, suppose you find ‘X’ company to have links from ‘A’, ‘B’ and ‘C’ companies. That does not always assure you the same success when you follow the same path.
Competitive Analysis: Can you ever start a fight without knowing every corner of the battleground? You should not even try to, because that will only alienate you from your goal. Competitive analysis is required for measuring the amount of ammunition your competitor has in his armor. It is important for making the optimizing process heading towards a believable target. Such an analysis requires you to answer a number of questions like, Does the competitor know the market better? What different strategies have they taken? What are their pricing structures? etc.
If none of the extensive methodologies work out, the best thing will be to try out something new. It is always a wise decision to have your unique strategy to outdo your competitors. It is not always something huge that can help you inching closer to success. Just take the tiny step that can impress a large part of the market. You need to win the market to win over your competitors.