Guest blogging is very much in vogue these days. Many SEO teams are creating blogs as posting it themselves as ‘guest posts’! The reason for this popularity of guest posts, which are not guest posts in any sense of the term, is that they are tagged to get links. SEO teams are always after guest posts to get them links from popular blogs and websites. In this context, Matt Cutts has already made it clear that such techniques put you in the red zone when it comes to Google. So what are the right reasons to generate guest posts and request others to publish it on their pages? Here are a few:
- Bloggers are advised to send across guest posts to other blogs in order to increase their readership base. You don’t get access to popular PR 7 websites if you are a small-time start-up or blogger. Does it mean that you have to remain confined to your territory and not look for new readers? The answer is an emphatic no! With quality guest posts, you can reach across to readers not within your usual radius.
- Guest blogging, if done in the right spirit and tone, can inspire others to link to your blog. This link is organic and hard-earned. There is no back-door policy involved. Guest posts written with authority and candor are also shareable across social media networks. You will get a large viewership on your post and that will encourage high-traffic websites to link with you and also request you for more guest posts.
- Guest posts don’t just get you advantages. It also adds value to the website that posts your guest piece. When you write, you have to keep this factor in mind. If you are self-centered about your interests and gains only, websites will not feel obliged to publish you. Instead, a good approach to guest blogging is to keep the readership of your target blog in mind. That way you don’t disappoint anyone, including yourself.
- Branding is what you get when you have your guest posts written well. Online users recognize your writing and voice. Your own products and services get highlighted and shared across the board. Offer insightful analyses and stats about your domain to the websites you write for. In return, they will give you social media mentions and boost your branding efforts.