It is very important for startups to encourage guest bloggers. The influx of guest blog posts will give out the message to internet users that your website is serious about providing credible and authentic information. By the use of guest blogging, you will be able to build up a community of readers who visit your website regularly. Google also shows special respect for upcoming websites that put up genuine, informative content. But guest bloggers need to be encouraged so that they come to websites run by startups to offer their writing.
Make it Convenient
To welcome guest bloggers to your website, you have to make the guest blogging process transparent and easy. No blogger will waste their time going through a number of steps in order to submit their work. At most they will email it in or fill out a small form along with the attached content page. Use email id on your Contact Us page that has a real name on it. Bloggers are repelled by email ids like email@example.com. Such email ids make bloggers think that the guest blogging submission procedure is dicey and may not lead anywhere.
Be Honest about Rejections
If you feel that a guest blog post is not suitable to be published on your page, make it known to the blogger. Do not simply delete it and forget all about it. Give reasons and explain it to the blogger why you could not publish it. That way you can stick to your guest blogging editing policy and yet not offend the blogger. It may be that the blogger will learn your policy and come back with content that subscribes to it. Ignoring a blogger who submits content to your website with all good intention is offensive and unethical.
Explain your Network
If you like the work of a guest blogger, get in touch with them and talk about other guest blogging websites that you have. They may be interested in submitting other blog post to these associated websites as well. It is a win-win situation for you! You get to keep the guest blogger close by for your other web pages as well. In the same vein, if the writer gets in touch with you and asks for other websites that you may have, be forthcoming and respond to the queries.
N.B. – Be very careful about giving backlinks to author’s site. Check the quality of the site manually & periodically otherwise if your site looks similar to article sites pointing to numerous other poor quality websites, you might be hurt by Google’s panda & penguin search update. Guest blogging is very good if used wisely or else it can be boomerang.