The title tags of a website are significant to its search ranking. In fact, the title tags show up as clickable links in search results, which in turn, help the website to gain traffic from the search results. They also show up when you or someone shares your web pages on social media sites, and social media mentions are becoming a major ranking factor in search results, especially for Google. These tags are extremely important when it comes to SEO endeavors. Title tags include the targeted keywords for your site and help the website show up higher in the search results for such words. Thus, optimizing the title tags are one of the most important task for any marketer.
However, many optimizers tend to do some common mistakes, when it comes to title tags. The following are some top mistakes that you need to avoid to stay ahead of the game and gain higher search ranks and entice more people to visit your site.
Using your domain name in title tag:
This is a big no-no for a successful SEO endeavor. Use your title tags to show the potential visitors and the search engines what you offer – in other words, put your main keyword in the title tags. Your visitors can look at the URL tab to get the address of your site. Moreover, your web pages are likely to rank high if people search with your particular domain name. Thus, there is no need to include the domain name in the title tag; instead, use your targeted keyword.
Never put “Home Page” in your title:
Though many website owners find it logical, including “Home” or “Home Page” in the title tag hardly helps visitors or search engines. In fact, such practices are just wasting valuable space, which could be otherwise used to share valuable information like what the page is about or what your offer.
Too long or too short title tags:
Using all your keywords or giving a brief description of your site in the title is useless. It will only make the title tag unnecessarily long. Why unnecessary? Because search engines will display only the first 70 characters of your title tag. Again, making it too short won’t help the purpose. You should use all the available space to tell search engines as well as the people about your website. The best solution is to create title tags with 70 characters (don’t exceed it) and remember to put the main keyword strategically.
No keyword in the title tag:
Title tags are created to tell the world what your website/ page is all about. And how could you tell people and search engines about your web page without including your keywords in the title?
Using too many keywords:
This, again, is a malpractice that you should avoid. Using a long string of keywords in the title of a web page makes it look like spam. Many search engine optimizers use this trick to make the site rank well for those targeted keywords. However, users are less likely to click such sites as they are mostly considered as spamming.
Including the business name:
Though it is tempting to use the business name as your home page’s title tag, try to stay away from this practice. It will hardly help in your SEO endeavor unless your business name includes at least 70 characters. Also, the business name should include some of the important keywords you are using to optimize the site. Business names that fail to include such important keywords will never serve the purpose of title tags. They cannot tell people and search engines about what the website has to offers, especially to people who are not yet familiar with your business. And people hardly click on a search result that fails to give a clear view of the company. For example, if you were searching online for a local car repairing company in Philadelphia, you are most likely to click on a search result that reads “Philadelphia car repairing service”, instead of a search result that just say a generic business name. In fact, sites that have their business name in title tags are less likely to rank higher in search results.
Fail to include geographic location:
This is extremely important for local businesses that have physical retail locations. Such businesses are more likely to target customers from a specific region. Including the geographic location will make it clear to the search engines as well as to the searchers about your location i.e. your state, county, city or neighborhood.
Make the first few words eye-catching:
Searchers, while scanning the search results, pay most attention only to the first few words and the first few results. Thus, make sure the first few words of your title tags are eye-catching as well as informative. They must be relevant to the search phrase. They key here is to include the most relevant keywords in the first few words. Also, make sure the content of your title tag is interesting enough to catch people’s attention.
However, never omit the important information like keyword and geographical location while trying to make the title eye-catching. Remember a good title tag not only helps to get higher search ranks, but also help you gain more targeted web traffics.