Imagine the following situation. You are an online stroller store and you have a really popular stroller. A customer is looking at one of your strollers and wants to share it with their friends on Facebook – but you don’t have a Facebook button on your site. This customer has bookmarked that item on their browser, goes to that page, and copies their link to paste on their Facebook wall – that visitor has looked at just one page on your site and “bounced”. Here are a couple of social media tools that we suggest for most websites:
- A social feed so visitors on your website know what’s going on with your Facebook, Twitter, Instagram, and Pinterest accounts.
- Social media widgets or buttons so that visitors can like or share your content straight to their profiles without a ton of effort and without leaving your site.
- If you have a blog, let people comment with their Facebook account – that way, they can participate in the conversation, again without leaving your site.
- Consider adding a social login option, this shortens the registration process and most social media users are now very familiar with how this works.
Steps to complete this task
Put social media “like” and “share” buttons on your website content so people can like a post on your website and/or share it straight to their personal social media pages without a ton of effort and without leaving your site. Most platforms like WordPress have social media plugins that let your visitors like, share, and comment with their Facebook account. You can also design these social media buttons straight through each social platform and then copy and paste the generated code directly into your website HTML.
Embed Facebook sidebars and widgets on your website to show your latest Facebook posts. All those website visitors are potential Facebook followers and if they like what they see there is a good chance they’ll decide to follow your business. Make it easy for them and start capitalizing on your website and blogs to grow your Facebook fan base.
Add a social login option. Rather than your viewers create an account with email and password, consider for example, offering a “”Sign in with Facebook”” option. When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the number of user registrations.
Let people comment on your blog with a Facebook plugin (easy to integrate on WordPress, Squarespace, and most CMS platforms).
- Make your website mobile-friendly to social users.
- Match social media posts to your content.
- Add social media functionality to your website.