In our previous post, we discussed why it is essential to “Get rid of Boring Blog Content.” But it is more important to know how to do it. Your first step to write interesting blog content is to know your audience. This will help you to understand what interests your readers. In fact, selecting a topic becomes easier if you are aware of the readers’ requirements. Just be strategic and do a little research. Search for some industry specific blogs and articles and you can get an idea what people are reading. But before deciding on a particular topic, consider what the excitement factor of the content is. What would people read it in the first place?
In general, the excitement factor depends on the subject you are writing about. It can introduce them to a whole new opportunity or concept, add value to their knowledge experience, or help them to solve an existing problem. In fact, a little creativity can help you go long here. The key here is to address the need of your audience. For example, you can create some content about basic to-do-lists (something like this one), market trends, success stories, reviews, and so on.
One factor that you should never overlook while creating blog content is maintaining credibility. This is one of the fundamentals of content writing. Content with grammatical and spelling errors, improper sentence structures, and poor English lacks in credibility. Thus, your content should be free of such errors. Such errors will not only create a bad impression, but will also keep your readers from returning to your site. Worse still, a copy with such unforced errors is hardly likely to get shared or any social mentions.
Finally, you should focus more on improved interactions. In fact, inviting readers’ feedbacks is a great way to improve your content. Reader feedback will add new dimension to the content, not to mention the fresh and unique voices you can add to spice up the conversation. This will help to grab the interest of your audiences instantly. Additionally, you too can learn from your reader’s experiences and knowledge. Improving interactions through readers’ feedback also ensures that you will have a good amount of returning visitors – people who are commenting on your blog post are likely to bookmark your site and will return to see others’ feedbacks.
Another benefit of interacting with readers is the social mentions. Returning visitors are more likely to share your blog content with their social networks.