If visitors on your website see an article, blog post, or even product that they want to post to Twitter or Facebook or any other social platform make it easy for them! Free advertising is always great. By putting social media functionality on your website visitors will be able share your content with their personal networks at the touch of a button.
Installing social media quick buttons lets users share your content straight to their Facebook, Twitter, and other social media platforms without a ton of effort AND without leaving your website (hence the improvement to bounce rate!).
You can also consider adding a social login option. Rather than your viewers creating an account with email and password, offer “Sign in with Facebook” button. Memorizing yet another password/email combination can get confusing, especially with the “must have a uppercase letter, lower case letter, and one special character.” The immediate result is that consumers might leave your website, because they forgot, misplaced, or don’t care to retrieve their username and/or password. Social Login makes personalization more effective because marketers get permission-based access to a user’s personal content available on the social network, like their location, preferences, interests, place of work etc. When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process and increasing what you know about new registered users.
You’ve already perfected your website content, now let’s promote and publicize it across the different social media channels!
Steps to complete this task
Put social media “like” and “share” buttons on your website content so people can like a post on your website and/or share it straight to their personal social media pages without a ton of effort and without leaving your site. Most platforms like WordPress have social media plugins that let your visitors like, share, and comment with their Facebook account. You can also design these social media buttons straight through each social platform and then copy and paste the generated code directly into your webiste HTML.
Embed Facebook sidebars and widgets on your website to show your latest Facebook posts. All those website visitors are potential Facebook followers and if they like what they see there is a good chance they’ll decide to follow your business. Make it easy for them and start capitalizing on your website and blogs to grow your Facebook fan base.
Add a social login option. Rather than your viewers create an account with email and password, consider for example, offering a “Sign in with Facebook” option. When you provide visitors the opportunity to sign up or log in via their social media profiles you’re shortening the registration process, which tends to lead to an increase in the number of user registrations.
Let people comment on your blog with a Facebook plugin (easy to integrate on WordPress, Squarespace, and most CMS platforms).
- Make your website load faster.
- Make your website navigation simple and intuitive.
- Write web content that your visitors love.
- Identify pages with high exit rates and improve them.
- Create a funnel to improve goal completions.
- Embed social media functionality within your website.
- Use pop-ups and forms correctly.