How to lower your website’s bounce rate so that people stick to more pages of your website
The “average” bounce rate for a website in June 2019 was 72%. Understanding what affects a website’s bounce rate and learning how to improve this key metric is important and there is always room to improve. Let’s see what we can do to improve this
Think of your website’s bounce rate as a party. If you go to a party that isn’t fun, you’re probably going to leave. The same thing holds true for people coming to your website. If visitors come to one page of your site and don’t like what they see they are probably going to leave. In general, successful websites tend to see at least 27% of their visitors clicking on more than one page. Even though you are doing better than most, aim high and let’s make a goal to get at least 54% of your visitors clicking on more than one page by October!
Here are a few reasons why your website bounce rate can be high:
- Your website is not mobile-friendly.
- Slow load times.
- Bombarding visitors with advertisements and pop-ups.
- Poor visual elements.
- No clear call to action.
- Visitors are not getting what they expected once they land on your website.
7 tasks to complete
- Make your website load faster.
- Make your website navigation simple and intuitive.
- Write web content that your visitors love.
- Identify pages with high exit rates and improve them.
- Create a funnel to improve goal completions.
- Embed social media functionality within your website.
- Use pop-ups and forms correctly.