How to make your website mobile-friendly to social users?
The majority of social visitors come via smart phones. The number one thing to consider when looking to improve social bounce rate is how your website performs on mobile. Your site needs to be lightning fast, mobile responsive, and easy to navigate. Here are some of the top reasons why some sites are not mobile-friendly:
- The text is too small to read.
- Images are too large.
- The use of Flash.
- Over complicated structure.
- The mobile viewport is not set.
- Links are too close together.
- The site’s content is wider than the screen.
If you built your site from scratch, you will likely need help from a developer to get your website mobile-friendly. However, you might want to consider migrating your website over to a content management system. WordPress, Squarespace, and most e-commerce platforms (such as Magento) have resources and plugins to easily make your site mobile-friendly.
Steps to complete this task
Use Google’s Mobile-Friendly Test to make sure that your website passes all of Google’s mobile ranking criteria. (Even if your website is mobile-optimized, this tool gives you suggestions for improving your mobile site). If Google has told you your website is mobile-friendly, let’s make sure it’s also visitor friendly.
Know the primary goal of your site (get people to call, go deeper into your website, visit your business, etc.). Make sure your goal is clear to your users from the second the land on your website.
Make sure your contact information is visible, clickable, and accurate. As a minimum, businesses should include a clickable phone number, address, and hours.
Use Google’s PageSpeed Insights to determine any factors that are slowing down your website. Optimize pictures, minimize the overall number of page objects, and ensure everything on each page is essential. Slow mobile websites will be ranked lower in search engines and get less traffic. Make sure yours is fast.
As a last step, take out your mobile device and navigate through every link. Ask friends or customers on multiple different devices to navigate through your entire site. Analyze and scroll through your site as if you were a new user. This allows you to analyze how accessible your content and goal or call to action is to your visitors.
- Make your website mobile-friendly to social users.
- Match social media posts to your content.
- Add social media functionality to your website.
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