Pop-ups can be one of the first things that visitors see when they go to your site. It immediately catches their attention. However, if they’re not done in a light manner, they can come across as spammy, intrusive, and annoying. Modal pop-ups have become extremely popular as of lately. A modal is a dialog box/popup window that is displayed on top of the current page. Usually the current page dims and the modal window is on top of the dimmed webpage. Modal pop up windows are used for various call-to-action messages, such as encouraging users to subscribe for newsletter, download some freebies or informing about some new products, services, or features release. However, they can drive your exit rate through the roof if used incorrectly. Here are some hidden secrets about how to use modal pop-ups and forms to preempt a visitor’s exit from your site:
- Forms work exceptionally well when they are unobtrusive to your website visitors (they work really well on the left or right side of a page—you’ll get about 2% more signups if you place a form on the right side of a page).
- Modal pop-ups are a great way to keep your visitors on your page if they are about to exit.
There are several reasons why modal pop-ups are so effective:
- Often, especially on ecommerce sites, pop-ups refocus your visitors’ attention on your website’s products/services—they simplify the customer decision process.
- Choice paralysis: Modal pop-ups simplify the number of choices on a site by reducing the site’s content to a simple yes/no decision.
- Modal pop-ups can drop your exit rate by adding one or two additional page views on your site.
Steps to complete this task
Try modal pop-ups to offset high bounce rates on entrance pages. Monitor the results closely. These can work great or they can further distract visitors.
If you have entry pages with high bounce rates a modal pop-rate can sometimes help improve or at least offset the affects of people quickly leaving. Have a pop-up that cuts straight to your primary goal – ask them for their email if you are a blogger and promise to deliver great weekly articles about your industry. If you are a service business or ecommerce company offer an immediate 20% coupon (as an example) if they enter their email address. The possibilities are limitless and once you have a visitor’s email you have the chance to re-engage them again at a later time.
Install a modal pop-up on your pages with a high exit rate. Consider this your last chance to grab their attention and make the offer great. Maybe it is a coupon, discount code, or something else unique enough to get them to reconsider leaving.
Craft mobile-friendly pop-ups. Be sure exclude your pop-up forms for mobile, or use pop-ups that don’t take up the entire screen of the page on mobile devices. Google will actually penalize you for using “obtrusive” pop-ups.
Make it easy to close pop-ups and make sure they only to each visitor one time. Nothing is worse than a pop-up on multiple pages that you have to keep closing.
Pop-ups can be a positive or negative. Be ready to remove them after a few weeks of testing if you are not getting the results you expected.
- Make your website load faster.
- Make your website navigation simple and intuitive.
- Write web content that your visitors love.
- Identify pages with high exit rates and improve them.
- Create a funnel to improve goal completions.
- Embed social media functionality within your website.
- Use pop-ups and forms correctly.
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