Every blog post that you create is stored in your blog archives, and those archives provide a huge repository of content that can be used wisely to engage the new visitors. Not only revitalizing the content in your blog archives, give that content another chance to survive, but it also saves you, time and effort. That’s because giving a fresh look to your blog archives usually requires less time and effort than creating a new content from the scratch. The ultimate goal is to make readers aware of the goldmine buried in your archives. Here are five creative ways that help you to make the most of your blog archives.
1. Create Resource pages
Although this requires you to invest some time in creating these pages, the end result is truly incredible. A resource page is a group of quality content developed around a topic and is put together in such a way that attracts more page views. The idea behind creating multiple resource pages is to enable the visitors to access best content on a single page. Following are the steps that help you to create resource pages for your blog.
- Identify the popular categories that have more traffic
You can use web analytics program to examine those categories that contain the most interesting content of your blog.
- Find the best posts under each category
Once you’ve selected the categories, identify and list all the best posts in each of the categories. Arrange the posts by the order of the traffic they are receiving.
- Create a dedicated page with a catchy title
Create a dedicated page for each category and give a catchy headline for each page. However, keep this headline short; also make sure that the title covers the primary keyword related to that particular category.
- Include thumbnails
Once you have added all the popular posts to a page, do away with the sidebar and spice up the listing with appropriate thumbnail images for each post.
After creating resource pages the next step is to create a secondary menu and add the links of all resource pages. You should customize this menu in such a way as to grab the attention of the visitors. Place this menu at the top of the content for easy access. You can also create a sidebar and add the links of all resource pages.
2. Include related posts links at the end of each post
Almost every blog uses this technique to drive traffic towards the archives. It would be better if you place links to the related content at the bottom of the post. Once the reader has arrived at the end of the post and he clicks on these related links he is taken to the similar content.
Generally this section is populated automatically through plugins like Yet Another Related Posts Plugin, LinkWithin and so on.
3. Include internal links within the blog posts
One of the simplest ways to bring life to your blog archives is to add internal links within your new blog posts. Whenever you create new blog posts, think of the old posts on your blog and use internal links to relate them. Make sure these links you use are useful or they could ruin your blog than doing well.
4. Repurpose content from your Blog archives
Pull out some of your old posts, edit and transform them into a new piece of content. This is one of the popular techniques that many blog marketers adopt. For instance, you always loved to write an ebook which you want to give as a freebie for your newsletter list but you don’t have enough time to fulfill your wish. Now, you have the chance of doing so. All you have to do is to review your archives and pull together some of your old posts that could be rewritten into ebooks or white papers. You could also make use of some of the posts in your blog archives as the basis of an online video or webinar.
5. Improve the Call-to-Action
Make sure you have included call-to-action for every post. This gives your reader the next best click. Examine your site stats, and check whether the top blogs that get the most views every month have a call-to-action. If not, you need to include one.