There are some areas where the client’s mistake can cost the efforts of the SEO team. The days when you thought that the client is always right are sadly over! In this age of the internet, you can find your well-laid SEO plans falling apart because the client has committed some blunders from their end. Let us make it clear at the very onset that this post is not being written with the dreadful assumption that all clients understand SEO. That cannot happen and that is why SEO teams are hired! With that possibility out of the way, let us look ahead at what mistakes the client can commit in the SEO scheme of things.
Firstly, and probably the most basic mistake that clients can commit is not implementing the changes and modifications suggested by the SEO team. If you are hiring an SEO team for your business, you might as well implement the changes that they recommend! Otherwise the whole purpose of hiring an SEO team is defeated. The changes can be about your website, ongoing SEO initiatives or simply profile pages on social media marketing, if they are blended with SEO. As a client, carry out the changes recommended instantly and place that trust in your SEO team.
Secondly, discuss the goal and objective of your SEO plan with your SEO team. The company’s aim is best known to the client. It is their job to share their vision with the SEO team so that both parties are on the same page. Any discrepancies here will mean that the team work will not kick in. The SEO team must not assume that because clients are less likely to understand SEO, there is no room for discussions. Always remember that the SEO plan is drafted keeping in mind the objectives that the company wants to achieve.
Thirdly, do not abort SEO efforts because the results are not coming in as quickly as you might have wanted. Organic SEO takes time to take off and unless you are patient about it, you might as well forget about this arm of online marketing! There will be months gone before you begin to see the light of day! So be prepared for this and do not give up on your SEO idea too soon. Allow your SEO team to keep on working on it and the wait will be fruitful in the end.