Link building is gradually becoming more of content marketing. In fact, content marketing itself is just another term widely used for link baiting. All you need is some outstanding content and submit them in various directories and bookmarking sites. If your content is compelling, soon people will start linking to you. And it is just not articles, blog posts and social media conversations are the actual place from where the links come alive. In fact, the market for articles is gradually slipping away while social media is taking the hold. Therefore, your blog is the place where you need to focus the most to increase the number of back links of your site.
The best way for link baiting using your content is to say something compelling as well as fresh. Both the search engines and marketers cry for fresh, unique and original content. Nevertheless, the content you are using is hardly likely to be original. In most cases, they are rephrased or rewritten from other people’s content. In fact, it is not even possible to create a wholly original content, unless the writer has an exhaustive knowledge of the particular industry. The key here is to be original in word choice and order, at least for the search engines. Also, make the content sound fresh even if you are rewriting other’s work.
The best solution is to give your own business insights and opinions to make the content sound more interesting and original. It is recommended to start writing your own blog posts as you can use your experience, knowledge and reputation – being the figure of influence in your particular industry. This will also help to think clearly, as you discuss the issues affecting your industry through your blog. The result will be some interesting posts attracting the attention of your readers.
Going back to link building and content marketing, there is no difference when it comes to practical upshot. However, the difference is on the emphasis on social media instead of emphasizing on the traditional SEO streams. Since Internet marketing these days is mostly comprised of social media marketing, we can safely say, “Content marketing is the new link building.” And this transformation has turned the link builder into a link creator. The revolution has once again congealed the age-old saying – Content is king. All you need is to create the best content to keep the snappiest and informative readers under your control, which in turn, will help you to create back links for your site.