As a web content writer, you have to be prepared to come up with quality headings. Just as in a newspaper, readers are attracted to a web copy if the heading is interesting. There is another reason why headings should be written in an interesting format. Web copies are usually pulled and indexed by search engine crawlers with the help of keywords. As you know, keywords are those words or phrases, that online users key into the search box to look for information and material. The content that you write must contain a liberal use of these keywords so that readers find your web copy on the top few search results.
Other than in the body of the content, you have to use these keywords in your headings as well. The chances of your content being indexed by search engines favorably increase manifold times when your heading contains the main keyword. Search engine optimization (SEO) experts will give you a list of keywords that are trending among online users. These keywords are domain specific and have different degrees of competition. The entire list of keywords can be divided into two main groups: primary keywords and secondary or tertiary keywords. Use these primary keywords in your headings to ensure that search engine algorithms can find your web content easily.
Other than the obvious reason of SEO advantage, there are other reasons why headings must contain the primary keywords. That reason draws from the psychology of the online users when they are checking up search engines for information. Users key in words and phrases which they think will bring up the relevant content that they are looking for. In other words, the words or phrases that the user types in are what he’s actually looking for. When your headings contain the same words, the connection with the information seeker is instantaneous. Your web copy is immediately chosen over other web writings because the reader sights the same words in the heading as he had typed into the search box. He feels that your copy is the most relevant search result.
Make the use of keywords more effective in headings. Try to draft a heading that has the keywords at the very onset. That way, your online readers can find the keywords popping up into visibility range without having to look for it. This way of using keywords also has the SEO boost that we have discussed earlier. From a reader’s point of view, use of keywords in the headings help them to sort the numerous web results that are thrown up on every search query. If you use your keywords relevantly, readers will appreciate your effort. A tip for budding content writers: do not try to force in a keyword into the heading. Check if the keyword is relevant to the web copy that you have written. That is why it is always a wise idea to draft a heading after you write the entire content page.