It is not enough for the SEO services team to get online traffic for your website. These visitors have to stay on your web pages long enough to read the information you have provided. Through clicks made on your web page, they can go from one web link to another. By studying these clicks, you will be able to understand the behavior of your online visitors. The trick is to make them stay on the website for longer periods of time i.e to reduce website bounce rate. You know that there are many other websites in the same domain, vying for their attention.
Related reading – Interlinking of web pages help SEO
To keep the online visitor interested, you must pay a lot of attention to the content and website designing. No reader wants to go through a web page that has a cluttered feel. They do not like to read on such web pages. Make your website designing user-friendly. Get rid of unnecessary pop-ups and ad widgets. They may get you some additional revenue but you are losing loyal visitors because these widgets interfere with their experience. The content on the web page must be of high-quality. SEO teams often lose out on good content. Never compromise language on the altar of keywords.
An interesting way to keep online visitors interested is to integrate your website with social media presence. Lots of users like to share good content with their friends and contacts through Facebook and Twitter.
Related reading – Web writer’s friend – Twitter
Make sure you have buttons that allow them to share content instantly. They will not take the pains to copy paste your URL on their profiles to inform others! They would rather click a ‘Like’ button on the web page itself. Such interactive options keep the users coming back for more. They know that they are involved in your online business. And that is a big plus for your business.
Related reading – Adding linkedIn to your business website
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