1. Content must be focused to your business & what your audience loves – It should not be based on Google top trends or twitter trending topic just to get more hits or link back. Your content must be unique and of extra ordinary quality so that you get natural links.
2. Keep a clear content marketing goal – You must decide & plan beforehand about the content structure, topics and content depth. Your articles must not be disjointed posts, they must be relevant & highly interrelated with each other. Go deeper with your subject.
3. Don’t ignore promotional fan-fare – Whenever you publish a content first get it stabilized, promote it to your social fan-base and then you jump into posting another content.