In the field of web content writing, there’s one old English proverb that you have to keep in mind: Morning shows the day! Readers or online visitors who surf through websites are short on time and low on attention. As a writer, your toughest job is to grab the attention of the reader. A snazzy first line or an innovative headline will be a huge help in this matter. However, grabbing the reader’s attention is just the half battle won. You have a task on your hands that is equally challenging, if not more. You have to write your web page copy in a way that carries the reader’s interest throughout.
It is true that as a web content writer writing for a variety of readers, you cannot be sure how your copy will be perceived across the board. Some will like it and there will be those who are not so impressed. That is a fact that every writer has to live with. What you have to do is ensure that your reader gets the relevant information that he’s looking for. Online visitors want your writing to get to the point without wasting words on building up a climax. They want their data and statistics instantly. You have to cater to this instant gratification syndrome if you want your writing to make an impact on websites. Here’s how you can do it!
In the world of print journalism, reporters and journalists use a format of writing news stories. It is commonly known as the ‘inverted pyramid’ style. The crux of this approach is to state the most important points at the very beginning of a report. That way people can get the information without having to dig deep for it! The same principle can be followed in web content writing. You have to make full use of the area on the computer screen that is technically known as ‘above the fold’. This is the space that an online visitor can see without scrolling down. The writing that fits into this space has to be top notch. Once you get that, readers will surely scroll down and read the entire content.
Another advantage of this method is that readers who want to leave the web page after reading the first paragraph of your writing can do without denting the purpose of creating the web page. If the reader leaves before registering some information from your web page, that is a disappointment for you as a writer. But if the reader get to read the cream of your web page before he shuts down his browser, your task is done! The appeal of your writing and the information that he takes along will ensure that the person will come back to read the rest at a convenient time later on. So, you have to make sure that when you are writing a web page, you are stating the most important points first before moving on to the others.