There are tons of web pages being added to the internet every single second. Every brand or would-be brand is publishing reams of content in the hope of getting noticed, read and liked. Social media engagement in form of Facebook updates and tweets are being done in a compulsive manner, most time without any definite aim. Amid the entire clamor, it is actually a huge challenge to be heard. It is like entering a class where all the students are talking together. You cannot hear anyone or make out what is being said.
Today we bring you some content marketing ideas that will help your brand’s voice to cut through the attention deficiency syndrome that is so common online. These tips are simple and nothing that you have probably not heard before. These are being reiterated here only to highlight how important these content marketing tips can be:
- Tell a Story: Even when you are into hardcore internet marketing, you should never steer away from a good story. You cannot sell something unless you get people interested and the best way to do that is to tell them a story that connects with them. People are always falling for stories and when the story is even half believable, you have hit the right note.
- Horses for Courses: You cannot have the same content marketing strategy for all the available platforms. You need to market your content according to the channel. A tailor-made plan for each of the platform is ideal to engage with your readers more effectively. If you are not doing so, you are wasting valuable resources in getting your message across without actually leveraging it to the optimum capability.
- Think Long Term: Content is for posterity, even in the days of the internet. Your Facebook updates or tweets are not picked up by Google or any search engine. In due time, they will slip into the pit-less hole of social media. You need content that stands true for months, if not years. Online users must be able to find and read your content and then come back again after months and reread it. Your content marketing should focus on web pages and blogs instead of only social media posts.