If you don’t have hosting, you need to set that up. You need to have the ability to password protect contents, or essentially set up a member’s area. I use the Profits Theme to build each of these sites, and it does every single part of it very quickly, and it makes it all look great too.
With the Profits Theme, you can build great-looking squeeze pages, a launch funnel, landing pages(which each content page will really be), but most of all, Profits Theme will let you create a members area that will protect your contents without requiring a third party script… with Optimize Press you would still need something like Wish-list Member. It’s a one-time $97 and you can use it on all of your sites. It is a no brainer, especially to setup this exact type of site that I’m explaining to you, and you can do it multiple times.
Now, you don’t have to use Profits Theme obviously… it will just take a lot more time and unless you’re a professional designer, your sites and pages won’t look nearly as good.
Here’s an overview of how each site will work:
1. You create a video course with basic power point-style videos. The course will consist of 10-15 videos.
2. You create an upsell that you’ll use with Click bank’s Pitch Plus feature. A good upsell is the MP3s of the videos and you mention that they can listen to them on their iPod or in their car. (You can easily export just the audio from your videos when you make them with Screen flow or Camtasia)
3. You need to create a sales funnel for the leads to go into. You can do this two different ways:
a) The first way is to setup a “free ecourse” that people will opt into, that will be 5-7 auto responder emails that provide quality information on the subject, and that also sells and promotes your paid video course.
b) The second way is to set up an evergreen launch funnel that consists of 3 “pre-launch” videos that lead to your sales page on the 4th day. Profits Theme has a feature that does this exact thing. I would recommend this way because it converts a lot better.
So, each page of your site is obviously supposed to get your visitors into your sales funnel.
How To Choose A Domain Name
Choosing a good domain name is really important, and there are few things you need to consider before you choose one. There are basically two trains of thought out there about how to choose the best domain name.
The first one would be to simply try and get an exact match domain. This would mean trying to get the domain for example, ‘dogtrainingtips.com’ if your main keyword phrase was ‘dog training tips’.
The other side of coin is the recommendation to choose a domain that is a brand-sounding name. So instead of justdogtrainingtips.com, it would be something like theobedient doggie.com. The reason for the debate is people say that Google is giving less and less weight to exact match domains in these arch results now because marketers have been exploiting them for years now. So, what’s the best thing to do? In my humble opinion, and no one can say for sure except a Google engineer (and they won’t tell you anyways), it is best to choose a hybrid between the two styles.
Most of the time though, you won’t be able to have a brand-sounding domain that includes your main keywords- it will sound funny. Just try to make something that sounds good and includes your most important one, two, or three keywords.
But, when you’re choosing the keywords for your homepage using a plugin such as Platinum SEO or All-in-One SEO, you definitely want to list your full main keyword phrase and not just your domain name again.
Getting a Logo and Header Made
If you haven’t heard of Fiverr.com, it’s going to become your new favorite site. A lot of people skimp when it comes to a site logo and header, and they just use a default text title at the top of their site.
This is a huge mistake, especially when you’re putting together a site that’s going to sell your own product. A good-looking logo and site header will instantly make your site seem credible and keep visitors on the page instead of instantly bouncing. Appearance and design is big… (Profits Theme really makes it easy to make clean and professional looking pages)
You can go to fiverr and get a custom logo and a custom header designed for $10 total ($5 for the logo- $5 for the header). In case you haven’t thought of this, here’s the best way to quickly find a reputable seller for each thing on fiverr:
To get a logo made, simply do a search for “logo”. Then, when it brings you the results, click on the “rating” button so that it sorts the providers by highest rating first. When a provider has hundreds of positive ratings and just a few or zero negative ones, it’s a pretty safe bet.
And to get a header made, do the same thing except search for ‘header’ instead of ‘logo’. Duh- I know you knew that but you’d be surprised…One other quick tip- when you’re getting a logo designed or five bucks, don’t be afraid to order another one from another provider in case you’re not in love with the first one you got… The key to getting your business down to a science is finding the best providers for all the little tasks that you don’t want to deal with.
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