“Know your website’s health”. It is very important to get the updates of how your website is performing on the Google search engine rankings. There are various reasons for which visitors may feel that your site is not being adequately informative or attractive, which ultimately drives out the visitors from your site. A proper site audit points out these loopholes that need to be fixed/ modified to attract more & more visitors to the site. Previously, it was a bit challenging to get a proper site audit done. But nowadays with so many tools available, it is becoming easier for common people to get a rough idea of their website’s performance.
Let us break the topic of analysis & try to treat them individually in the light of SEO :
Content Audit :
One of the most important aspects of your website’s performance is the content strategy & placing them accordingly in each of the web pages.
Meta Title – for homepage, one should emphasis on the most related keyword of your business, preferably with the location. Ideally a meta title should be within 70 characters.
Meta Description – Do not stuff your description with the keywords, rather give a brief write up using your keywords, so that one can understand the flow being normal & simple. Meta description should not exceed 160 characters.
Heading – Use relevant H1,H2,H3 for every web pages. There should be only one H1 in every web page.
Image – Provide alt attribute to each of your images, alt attribute simply can be the most fitted keywords that relate to the concerned image.
Technical Audit :
Make sure that your website is resolved from all technical grounds. Your website should possess the following major attributes :
www resolve – your website without www should also redirect to the same domain
robots.txt – make User-agent: *
Xml sitemap – using a related tool that generates the code for your xml sitemap, just add the code to the root domain.
301 redirect – set any 1 of your webpage as the default page for 301 redirect or 404 redirect.
Text-html ratio – analyses whether your website is unnecessarily overstuffed with codes or not.
A strong configuration on both internal and external linking is required for a better website. The strong internal linking enables the Google spider to crawl each of the pages. It is not advised to keep a single page isolated from crawling.
External linking proves how popular your website is. It is very important to link your website with the other related quality websites or sites with high domain authority. External link building is a continuous process that yields effective results in the long run.
Site audit is a routine check up of your website’s health. It does not point out the weaknesses of your website, but it suggests on the modifications that are required for the overall performance of your website.
There are some other parameters as well which we would discuss in another article.