Your visitors are visiting your site either for information (read solution) or for entertainment. Thus, it is essential to have interesting and quality content to attract more readers to your site, as for online marketing “Content is the King”. Even the search engine giant Google value fresh and unique content more than anything. But before moving into the tips part for writing quality contents, you need to understand why content is so important for your site. Google as well as other search engines send web crawling bots or spiders to your site to collect information. This data help the search engines to build a searchable index, which provide the search results when users queries with relevant keywords or phrases. And you have a better chance of getting indexed by Google with a rich and informative (also unique these days) content. This only a brief concept and there is more to it.
Now that you have a fairly clear concept about the importance of content for a website, it’s time to focus on the content writing strategies. Though technicalities are essential for writing content for web, conceptualizing is most important. You should know “What to write”, how to present it will only follow.
While writing for your own blog or web site, you have the liberty to anything you want. However, it must be relevant to your niche. This is especially applicable while writing for business website. In such case, the focus should solely on topics that interest your customers and are relevant to your specific industry. Also, writing for business website calls for concrete knowledge regarding the subject to make your content effective. For professional writers or those who want to joint this noble profession (no-pun included) it is hardly possible to have knowledge about every subject under the sun. The key here is thorough research.
Remember the purpose of your content is to help the customers in making purchasing decisions, thus make it informative. Using vague adjectives to praise your product or services will only make the customers skeptical.
Correct grammar is a must for content writing, though it often gets overlooked. Same goes for spellings, you can’t afford to publish a content with spelling mistakes or typos – it will kill your credibility. Format the article in such a way that readers have no problem in understanding the though.
Moving to the more technical parts of web content writing, give special emphasis to your keywords. Place them strategically in your content, while maintaining the recommended density. For keyword research, you can use various online tools like Google AdWords, Overture Keyword Selector Tool, and Worktracker.
Selecting proper keywords and including strategically into your content is essential for improving your search engine rankings. Read more about writing for the webs for beginners
22 tips for compelling content creation – Infographic
Source – Copyblogger