If your website isn’t using article marketing strategies to drive more traffic towards it and increase its search engine rankings then you are missing out. If done correctly an article marketing campaign is a great way to get listed in the top ten results of major search engines like Google. You can also use articles to establish your company as a source of useful and accurate information in your specific niche. There are both good and bad ways to run an article marketing campaign. Here are the most important aspects of a good strategy.
Keep it fresh
Search engines use extremely complicated algorithms to determine how relevant a website is. How these algorithms decide this is a closely guarded industry secret. What is known is that these algorithms reward fresh and new content and penalize ‘re-hashed’, ‘spun’ and duplicate content. This means that is vital that you keep your content fresh and updated. You can do this by created at least 10 new articles per month. The more articles you can produce the better- as long as they are not ‘spun’ copies of each other or boring ‘re-hashed’ content.
Make it good
Really focus on the content of your articles more than how many you can produce. Make your articles specific to your website’s niche (this aids search engine crawlers when they index your site) and make sure the content is informative and engaging. Really offer your readers something of value. The more valuable your content is the better SERP ranking you will get and the more your readers will enjoy reading your articles. High quality content also causes more viewers to click on your website’s links.
Focus on keywords
Search engine algorithms focus on keywords, so you should too. Your keywords need to be relevant to your niche and targeted to your audience. The keyword terms that people type when they use a search engine like Google change often. This means that more people might be searching the term “fantasy football tips” than are searching for “fantasy football advice”. Knowing which terms are getting the most searches will help you reach your audience and be indexed by search engines. There are plenty of free keyword analysis tools available. Use them to pick the right keywords. Google’s Adwords Keyword Tool is a good choice. Use the right keyword densities as well. Too many keywords will be considered as ‘keyword stuffing’ by search engines and will get your site penalized.
Pick a good title
The title of the article will be what ultimately decides if an online user will read the article. So make sure you pick a title that will entice the reader to read the article. Make sure to place relevant keywords into your title as well.
A truly effective article marketing campaign is about being consistent. The best results will go to websites that produce high quality content on a regular basis. Articles with relevant keywords, good ‘do-follow’ links and high quality content will yield better search engine results. Also, it is better to send out new articles over the course of a month, rather than sending them all out on the same day. Spreading out the release of your new articles will get you labeled as being ‘consistent’ in the eyes of search engines.