E3 Model of Content Marketing
EDUCATE
Educate your audience with right kind of content that is matching with the user intent. Create awareness about your product or services.
EXCITE
Excite your audience with lucrative offers, promos or discounts. Offer freebies. Do binge marketing.
ENGAGE
Engage your audience with gamification, power words, comment box, chat, triggered pop up, clear call to action or positive emotions.