Once the content pages for your silo have been written and published, you will need to internally link them together so they not only make sense to visitors but also to search engines. Think of your website as a bucket of water. The water represents the strength you have in search engines based on backlinks and authority. Every link off your homepage is like a hole in that bucket that gives another page some power. You want to balance how much power you are giving to each page. Too many links off your homepage and you won’t have enough power left to rank for the large keywords you really want. Similarly, if you have barely any links coming off your homepage you may be giving up a lot of smaller keyword rankings. Finding the right balance is important. We typically recommend starting with four or five silos. This only adds four or five links from your homepage, but as those silos expand and you add more content and more content to each layer you are maximizing your website’s power and ability to generate organic traffic.
Remember, the deeper you go into a silo the less “power” is flowing to that page from your homepage; keep the most difficult terms towards the top and put the longer tail terms further down in layers 3, 4 and 5.
Steps to complete this task
Internally link the pages in your silo. Make sure all the pages also link back to your homepage. Use these internal links back to your homepage to reference the hardest keyword(s) you are trying to rank for.
Don’t over use any keywords. There are a lot of free “keyword density checker” tools out there. Put a page’s URL into any of these tools and check the results. Keyword densities over 3% can trigger a penalty because most natural content does not go much over this. Make sure you aren’t being spammy.
Regularly monitor rankings and see where and for what you rank best for. You will normally notice certain categories that you do well in and others that you don’t. Focus first on the areas where you see good rankings. Think “low hanging fruit”, it is always easier to pick.
- Perform keyword research to develop a sound SEO strategy.
- Create web pages around your keywords to build content silos.
- Correctly link your silo pages together.