Social media is huge and is not slowing anytime soon. Facebook has 1.79 billion monthly active users, followed by Twitter at 327 million, and Pinterest at 150 million. These numbers are too large to be ignored. Master your social media and you will increase your website’s traffic.
Note: More information is available on our social media tracks.
Steps to complete this task
First let’s make sure you’re set up on social media. At the very least most websites need a presence on Facebook, Twitter, Instagram, and Pinterest. If you aren’t already on these platforms you will have a separate objective under “Social” to help you get started. Do those tasks first!
Think of content to post to your social media followers that is mobile-friendly and easy to read on the go. Post a variety of different types of content but for mobile users (over 50% on most social media platforms) keep it short and as visual as possible (short blurb of text, picture, short video, etc.). Make sure you’re posting content that matches the content on your website page they are clicking through to.
Post using 70/20/10 Rule – 70% of your posts should be content for your followers, 20% should be sharing others’ posts and ideas, only 10% should be outright promotion of your business (i.e. Come check us out at the trade show on Monday!).
Post regularly when mobile users are active on social media. Post between 1 pm and 3 pm and/or 5 pm and 8 pm on weekdays will usually get the most engagement. As a rule of thumb, think about your followers – the less they want to be at work, the more they will be checking their Facebook accounts.
Consider advertising or boosting posts. Facebook has advanced targeting options and lets you choose between impressions and cost-per-click, testing some Facebook ads is affordable for almost any type of business. Visit the Facebook advertising page to learn more about launching your first campaign: https://www.facebook.com/business/. We also talk more about advertising on Facebook in your “Social” track.
Don’t just push social media, on social media. Use social media widgets on your own website to make it easy for visitors to “like” or “share” your website content and have a “Follow us on Facebook” sign in your place of business.
Respond to your users on social media to get even more mobile traffic. Mention your followers’ first names whenever they post to your timeline – if a customer says they love your product say, “Thank you, Bill!”. “Like” all posts and pictures directed to your business by your customers. Give your followers some insight into your business – if they mention a product they like, ask them if there are any improvements they’d like to see made. Respond to all reviews and posts – even the negative ones. Some companies have built the best customer experience and reputations possible on Facebook by trying to repair hurt relationships with customers. Think of these as an opportunity to let the world know how receptive you are to feedback and how hard you work to resolve problems.
- Review the ways to increase traffic to newer websites.
- Create social media accounts and start posting.
- Promote your business locally.
- Master the best SEO practices.
- Set up an email / newsletter campaign.
- Ramp up your email campaign efforts.