Commenting on external blogs will increase referral traffic to your website. That is, if you do it right. Don’t just say “Awesome post” and drop a link to your site. If you run across a blog that has a lot of comments, contribute to the conversation. The best way to get the most out of a blog comment referral is to add some informative content and then add a link in your comment that points back to a related article on your site. It is important to read the terms and conditions of the blog that you are commenting on. Some blogs will include your link with a no follow attribute, meaning it won’t help build your site’s Google backlink presence as much as a follow link, but people can still click on it. Also, in late 2013 Google did start giving some SEO benefits from brand mentions. Simply put, if someone mentions a brand, but doesn’t add a link, and instead just says something like “Lucy’s Dog Bakery has the best organic bones”, Google may not count it as a direct link but does notice the brand mention is near the keyword “organic bones” and this can help your rankings.
It is worth looking at some of the software tools out there to help you find the right blog posts. As an example, Buzz Bundle lets you search multiple channels by keyword so that you can create referral traffic back to your site. While this type of software can make commenting quicker be careful you don’t overly automate the process and start spamming your industry. No one likes spammers :)
Steps to complete this task
Download and use a product like Buzz Bundle that lets you find conversations online or open up a new tab for Google Search. Combining your keyword group list with the term “blog” will help you find blogs with high engagement that are focused on your sector.
Look for comments that are asking questions on the blog post and answer them. Only post informative content and if possible include a link back to your site. Be careful and don’t immediately bring up you product or service or people may feel like you are “spamming” the blog. Make sure your message is on topic and then slowly bring your business into the discussion. Don’t forget to use your keywords!
If possible, create a profile to regularly comment on the blog and keep the conversation going. Don’t step on toes by steering users out of their blog and into yours. Just stay in conversation with helpful tips and other relevant information. You will occasionally find appropriate times to interject a link or mention of your services and/or products.
- Leave comments on blogs relative to your business or industry to get more backlinks.
- Publish guest blog posts and press releases.
- Get links from lists of resources and online directories.
- Engage in other bloggers’ content.
- Generate more traffic by posting on website forums.
- Join blog aggregating sites.