Growing your social network online is critical to increasing your mobile traffic. Social media services such as Facebook, Twitter, Instagram, and LinkedIn account for over 30% of all time spent online by mobile users. Social media also generates about 70% of the activity on mobile devices. Here are a few recent stats:
- Facebook accounts for about 25% of all mobile activity (the Facebook app generates about 20% of all mobile traffic).
- 20% of all Internet users are on Instagram.
- Mobile activity on social media has grown by almost 50% every year.
- 36% of online Americans who are Millennials use Twitter.
- Social media also accounts on about 30% of all growth on the Internet in any given year.
- 71% of Twitter users check it out more than once a day.
Worldwide, there are over 1.86 billion monthly active and 1.57 billion mobile daily active users Facebook users. Instagram has over 600 million active users, followed by Twitter at 317 million. These numbers are too big to fall short on. Social media needs to be a priority for your business and is one of the biggest drivers of mobile traffic out there!
Steps to complete this task
First let’s make sure you’re set up on social media. With an often overwhelming choice of social media platforms, it’s important to focus your efforts on the ones your target market is most likely to engage with. If you aren’t already set up on social media, there’s a separate objective under “Social” to help you get started.
Optimize your cover images and logos for Facebook and other social media sites for small screen sizes (each smartphone displays mobile images differently). Include your contact information (phone number, hours, and address) in your bio or business description.
Think of content to post to your social media followers that is mobile-friendly and easy to read on the go. Post a variety of different types of content but for mobile users keep is short and as visual as possible (short blurb of text, picture, short video, etc.). Make sure you’re posting content that matches the content on your website page they are clicking through to.
Post using 70/20/10 Rule – 70% of your posts should be content for your followers, 20% should be sharing others’ posts and ideas, only 10% should be outright promotion of your business (i.e. Come check us out at the trade show on Monday!).
Post regularly when mobile users are active on social media. Posts between 1 pm and 3 pm and/or 5 pm and 8 pm on weekdays will usually get the most mobile engagement.
Consider advertising or boosting posts. Facebook has advanced targeting options and lets you choose between CPC and PPC cost structures, letting you make Facebook ads affordable for almost any type of business. Visit the Facebook advertising page to learn more about launching your first campaign: https://www.facebook.com/business/ We also talk more about advertising on Facebook in your “Social” track.
Don’t just push social media, on social media. Use social media widgets on your own website to make it easy for visitors to “like” or “share” your website content and have a “Follow us on Facebook” sign in your place of business.
Respond to your users on social media to get even more mobile traffic. Mention your followers’ first names whenever they post to your timeline — if a customer says they love your product say, “Thank you, Bill!”. “Like” all posts and pictures directed to your business by your customers. Give your followers some insight into your business — if they mention a product they like, ask them if there are any improvements they’d like to see made. Respond to all reviews and posts — even the negative ones. Some companies have built the best customer experience on Facebook by trying to repair hurt relationships with customers.
- Don’t lose mobile traffic to technology, master your mobile website.
- Get more mobile traffic by promoting your website on social media.
- Find people on the go by getting into Google my business.
- Coming in 2017, Google’s Mobile First Index.
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