Next to organic (search engine) traffic, referral traffic is one of the best ways to increase visits to your site and attract more potential customers. Referral traffic includes visitors to your website that come from other websites, not including search engines and social media platforms (i.e. Facebook).
In June 2019, we observed that the average website gets about 26% of visitors from referral sources. Getting links from other sites that go to your website will get more referral traffic. One added benefit of referral traffic, besides it being free, is that most websites linking to your website will be in a similar or related industry and as a result the traffic is usually high quality. A few examples of how to increase your referral traffic would be to comment on industry blogs or forums, or even write a guest post. Just find a blog related to your industry and ask them to let you do a guest blog. They will usually be happy to give you and your website credit at the bottom of the post and if it is a popular blog you should start seeing some traffic “referred” from it immediately. If you have a bit more time, consider actually becoming an expert on a site like Quora.com and answering people’s questions about topics in your industry. If you are consistent with this your referral traffic should steadily grow.
6 tasks to complete
- Leave comments on blogs relative to your business or industry to get more backlinks.
- Publish guest blog posts and press releases.
- Get links from lists of resources and online directories.
- Engage in other bloggers’ content.
- Generate more traffic by posting on website forums.
- Join blog aggregating sites.
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