Did you know, Google prioritizes mobile-friendly websites over those that are not mobile-friendly in mobile search results? Since over half of web traffic is now from mobile devices, it is now more important than ever to make sure you website is mobile-friendly. Here are some of the top reasons why some sites are not mobile-friendly:
- The text is too small to read.
- Video content is unplayable.
- The use of Adobe Flash.
- Over complicated structure.
- Mobile viewport is not set.
- Links are too close together.
- The site’s content is wider than the screen.
If you built your site from scratch, you may need help from a developer to get make your website mobile-friendly. If your site runs on a content management system such as WordPress, SquareSpace, Magento or similar, most of these applications have resources or add-ons to help make your site mobile-friendly.
Steps to complete this task
Use Google’s Mobile-Friendly Test to make sure that your website passes all of Google’s mobile ranking criteria. (Even if your website is mobile-optimized, this tool gives you suggestions for improving your mobile site). If Google has told you your website is mobile-friendly, let’s make sure it’s also visitor friendly.
Know the primary goal of your site (e.g. to sell online, to generate leads, to build your brand, or to become an authoritative resource). Make sure your goal is clear to your users from the second the land on your website.
Make sure your contact information is visible, clickable, and accurate. As a minimum, businesses should include their address, hours and a clickable phone number.
Use Google’s PageSpeed Insights to determine any factors that are slowing down your website. Optimize pictures, minimize the overall number of page objects, and ensure everything on each page is essential. Websites that are slow on mobile will be ranked lower in search engines and get less traffic. Make sure yours is fast.
As a last step, take out your mobile device and navigate through every link. Ask friends or customers on multiple different devices to navigate through your entire site. Analyze and scroll through your site as if you were a new user. This allows you to analyze how accessible your content and goal or call to action is to your visitors.
- Don’t lose mobile traffic to technology, master your mobile website.
- Get more mobile traffic by promoting your website on social media.
- Find people on the go by getting into Google my business.
- Coming in 2017, Google’s Mobile First Index.