Guest blog posts are a great way to get more free traffic back to your website. If you write a blog article for your own website, also consider publishing it in an RSS feed. This way, your readers can pick it up and easily add it to their own website content or even blog.
Remember, industry partners, customers, and friends with websites are great places to get started on getting your first guest post content featured. As always, if you’re going to pitch guest blog posts, make sure to not only take the time to create great content, but also be very friendly when reaching out to potential blog owners. Often times a blogger will have a lot of blogs and if they start to trust you they will open them up to your writing. This creates a win-win for everyone. The blogger gets some great free content and you get to build your brand awareness, online visibility, and reputation.
Steps to complete this task
Find niche blogs relevant to your industry. For example, let’s say you’re an outdoors company, find sites centered on outdoor activities like camping, hiking, fishing, etc. These are the sites and the language your target audience uses. Check out this article for a helpful list of sites you can submit guest posts to.
Learn about the blog and get familiar with the environment. See how other guest posts do it. What type of content do they write? Is it mostly general concepts or specific, detailed tutorials? Do they like lists? Find out what posts do the best to ensure your post will get accepted and then write a great article that you think the blog owner might be interested in publishing. Don’t forget to read over their guidelines if they are posted.
Send the Webmaster an email. You can find this by using a website like whois.org. Better yet, their contact information is probably available somewhere on their blog. Attach your proposed content along with a nice letter introducing yourself and why you think your “proposed” blog would be beneficial. Don’t worry to much bout them giving you a link back to your website if they accept your content. This is almost a given.
Respond to any comments or feedback you get. Guest blogging is huge for your visibility and reputation. Also, if possible send some personal traffic and followers over to the blog you’re guest posting on (maybe mention it on Facebook with a link). The blog owner will love that you’re sending some traffic to their site and they may even brag about how awesome you are on their blog and to other blog sites!
- Leave comments on blogs relative to your business or industry to get more backlinks.
- Publish guest blog posts and press releases.
- Get links from lists of resources and online directories.
- Engage in other bloggers’ content.
- Generate more traffic by posting on website forums.
- Join blog aggregating sites.