If you’ve just set up a website for your small business or had one for a while but not really grown traffic, there are a lot of ways to push traffic that don’t cost you a cent. Pushing your website to Google, leveraging social media platforms, creating content for your website, and getting content published on external blogs/sites will help you get more traffic. Here is a quick review:
- Create a blog and be sure to make weekly posts and add new pages of content to your site.
- Write press releases and have them featured on websites such as Ezine Articles and PRWeb.com.
- Create social media accounts and make regular posts about your business.
- Focus on long-tail and local keywords when expanding pages on your site.
- Create an XML sitemap to help the search engines better understand that structure of your website.
- Manually submit your website to Google and the other major search engines.
- Find places to get your website content featured (external blogs, local listings, etc.)
A press release can get you 1 to 5 external links that point back to your website. Manually submitting your website to Google will help speed up the time that it takes Google’s bots to crawl your pages. Also, submitting an XML sitemap will tell the major search engines how to index your website.
As you are doing your initial keyword research, try to create pages on your site for each keyword. In addition to your “About Us,” “Contact Us,” and “Products/Services” pages, new keyword-driven pages that open into large content rish silos will dramatically increase your site’s presence on Google.
Steps to complete this task
Create social media accounts and regularly make posts about your business. Establish a posting calendar and stick with it over time. If you’re brand new to social media, start with Facebook. You can then venture out to Twitter, Pinterest, Instagram, Etc. Each social media channel has business-advertising features that can also be used to get traffic to your site (at a price of course).
Create a blog and make weekly posts but also remember to add new core pages of content to your site. Use your keywords in blog posts and comments on other bloggers’ content. Always write great content and demonstrate why you are an authority on the topic (link to LinkedIn, degrees, titles, blogs you post on, etc.). Remember you don’t need to be a doctor to be an expert. You can be a backyard gardener with three blogs and an active social media audience, just be sure to communicate this to Google and your readers as often as possible. If you have great content and an authoritative voice search engines as well as readers will always want to see more. Amazing content turns you into a respected expert, helps you build a loyal fan base, and opens up huge traffic opportunities.
Write press releases and have them featured on websites such as Ezine Articles and PRWeb.com. The purpose of a press release is to get your news out there so people can learn about your business. This not only lets people know about your business but also press releases can get indexed by search engines and help with your SEO (albeit a tiny amount these days). Don’t forget; when writing your press release it should focus on what’s happening from a third-party perspective, first-person language is usually reserved for advertisements.
Focus on long-tail keywords when expanding pages on your site. Long-tail keywords generate up to 80% of organic traffic. Long tail keywords are longer phrases usually containing three or more words. For example, instead of just searching “shoes” someone with the intent to actually purchase a specific shoe will search “best price on Nike running shoes.” Check that you have a mix of short terms and long tail terms because it’ll give you a keyword strategy that’s well balanced, and focuses both on long-term ranking goals and short-term traffic wins. Put city and regional keywords in your page URLs, titles, tags/descriptions, headers and throughout your site’s content. Write business blogs targeted locally (i.e.“5 Best Places to Park on Portland’s Main Street”). Develop a content silo hierarchy around the keywords you want to rank better for. Siloing a website means grouping related pages together, either structurally or through linking, to establish the site’s keyword-based themes. Utilize Keyword Research Tools such as – https://moz.com/explorer – to determine new keywords to try and rank for. Sites like these provide accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank.
Create an XML sitemap to help the search engines better understand that structure of your website.
Manually submit your website to Google and the other major search engines if your website is brand new.
Find places to get your website content featured (external blogs, local listings, etc.).
- Review the ways to increase traffic to newer websites.
- Create social media accounts and start posting.
- Promote your business locally.
- Master the best SEO practices.
- Set up an email / newsletter campaign.
- Ramp up your email campaign efforts.